Volvo’s V60 Plug-in Hybrid, the world’s first diesel plug-in hybrid, is proving successful sales-wise.

Volvo Car Group (Volvo) is now ramping up production by 90 percent. It is doing so earlier than anticipated to keep up with the demand.

The increased demand, especially in Holland, Belgium and Italy, means that the Plug-in Hybrid production at Volvo Cars’ Torslanda plant in Sweden will be increased continuously from 150 to 282 units per week.

All in all, Volvo Cars will produce 7,600 plug-in hybrids in 2013 – and the 2014 target is 10,000 units.

“We are exceptionally pleased that the V60 Plug-in Hybrid has received such a fantastic reception among consumers. However, I am not surprised. Our Plug-in Hybrid is a unique car, superior to all other hybrids on the market,” says Peter Mertens, Senior Vice President Research and Development at Volvo Car Group. “Since the Plug-in Hybrid has been integrated into the established production flow together with other car models, we have the flexibility to quickly adapt to the increasing demand.”

The driver of the V60 Plug-in Hybrid can select the driving mode wanted via three buttons on the dashboard that gives the car three entirely different temperaments: Pure, Hybrid or Power.

The default mode is hybrid.

By pressing the Pure button, the driver can cover up to 31.06 miles on pure electric power.

By pressing the Power button, the driver will use the combined capacity of the diesel engine and electric motor to create a veritable driving machine using the combined power of the gasoline engine (215 horsepower) and the electric motor (70 horsepower).

“This on-demand possibility to choose between different driving modes makes the V60 Plug-in Hybrid the perfect choice for the uncompromising customer who wants minimum carbon dioxide emissions combined with maximum driving pleasure,” says Peter Mertens.

Volvo said the V60 Plug-in Hybrid is the synthesis of close cooperation between Volvo Car Group and the Swedish electricity supplier Vattenfall.

The two companies have financed the development project jointly.