Already enjoying success, at the ongoing 2014 Beijing Auto Show, Volkswagen has announced a huge commitment to increase China’s budding electrified vehicle presence.

“We are launching the biggest initiative for e-mobility in China’s automotive history,” said CEO Martin Winterkorn.

The German automaker’s e-mobility campaign will dedicate 18 billion euros ($24.9 billion) to bring a new wave of vehicles, technologies and infrastructure to the rapidly expanding market.

Vehicles – aside from conventional cars under various nameplates also coming – include all-electric, plug-in hybrid, and even fuel cell electric types.

Core vehicles being promoted are the electric VW up!1 and e-Golf2. Also the Golf GTE can be seen charging up in the video (and photo above).

By some time in 2014, Volkswagen estimates vehicle deliveries (of all types) will break past 3.5 million. Among 3,600 dealerships, the company estimates it will have a half-million employees in China by 2018.