September sales numbers being fed from the UK show Toyota’s hybrids are proving popular.

Britain’s drivers are opting for hybrid vehicles in increasing numbers. Toyota said sales results for September and the first three quarters of 2014 showing the company’s hybrids attracting an ever greater proportion of customers.

Figures released earlier this week by the UK Society of Motor Manufacturers and Traders confirm that retail and business/fleet customers are recognizing the real-world cost, performance and reliability benefits of hybrids.

The British-built Auris Hybrid, available in hatchback and Touring Sports wagon and more or less equivalent in size to our Corolla, remain the cornerstone of this success.

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Auris sales so far this year have grown by more than 20 percent, stated Toyota, with hybrids accounting for almost 50 percent of these sales.

In the supermini market, one in four of all UK Yaris sales is a hybrid.

As a result, hybrid sales have accounted for 22.5 percent of all Toyota sales to date in 2014.

The impact of hybrid is also felt strongly in Toyota’s fleet sales performance, added the company, where volumes up to the end of September are almost 20 percent up on the same period last year.

Overall, Toyota sales have risen by 4.5 percent in the UK.