Today from Japan, Toyota and Panasonic announced a joint feasibility study into advanced prismatic batteries.

High-falutin intentions characteristic of such big-level corporate undertakings were uttered concerning “societal issues such as global warming, air pollution, the depletion of natural resources and energy security” from Toyota and the company more-often reported as Tesla’s battery supplier.

Toyota points out that actually Panasonic’s automotive batteries are “used by many automakers worldwide,” and it and Panasonic have a history of collaboration older than Elon Musk.

“Since Toyota and Panasonic began their business relationship in 1953, the two companies have been challenging each other with the goal of mutual improvement, particularly in honing their manufacturing capabilities (monozukuri),” said Toyota in a statement. “With the business environment undergoing drastic change, both companies have realized the importance of collaborating with trusted partners and looking past conventional boundaries to contribute to the world through monozukuri and creating new value.”

As for electric vehicles, while touting its pioneering in hybrids and other electrified vehicles, Toyota has held back on the kinds of vehicles Tesla is proffering as not meeting its customers’ needs because, obviously without disrespect intended to its partner Panasonic, the batteries were not deemed ready for prime time.

The automaker otherwise is developing advanced batteries that will allow it to develop EVs, FCVs, plug-in hybrids that it can smile upon.

Toyota says the agreement is to address growing demand and expectations for electrified vehicles, and it and Panasonic “target further advancements in automotive batteries, which are crucial technologies in electrified vehicles.”

“Toyota and Panasonic recognize the importance that further advancements in battery performance, price and safety, as well as a stable supply capacity, will have on encouraging further popularization of electrified vehicles,” said Toyota’s statement. “Both companies will consider details of the collaboration with the aim of achieving the best automotive prismatic battery in the industry and, ultimately, contributing to the popularization of Toyota’s and other automakers’ electrified vehicles.”