Toyota has just passed the 10-million mark for hybrid sales worldwide.

The Prius is Toyota’s most well-known hybrid, and of course the world’s first mass-market hybrid, but the company now sells much more than just the Prius. Toyota offers 33 different hybrid models across the world, covering 90 countries and regions.

The brand is aiming to sell 15 million units worldwide by 2020, and Toyota says it has saved 77 million tons of carbon-dioxide emissions through sales of its hybrids up to this point. Considering that the nine-million mark was surpassed just nine months ago, the 2020 goal seems reasonable.

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Priuses alone account for 3.9 million units sold since 1997.

The exact number of hybrids sold worldwide by Toyota is actually around 10.05 million, as of January 2017. Japan and North America have been the strongest markets.


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“When we launched Prius, no one even knew what a hybrid was. Those who drove it were called geeks or other names. Today, thanks to those early adopters who gave Prius a chance, hybrids have grown in popularity, and have ridden a wave of success out of the unknown and into the mainstream,” said Takeshi Uchiyamada, chairman of the board of directors at Toyota and often called the father of the Prius. “We are grateful to each and every one of our customers who has helped us achieve this important milestone of 10 million hybrid sales. We are committed to continue working hand-in-hand with them to tackle global environmental issues.”

With over 10 million hybrids sold in two decades, Toyota clearly has success in the hybrid market. Sales of hybrid, plug-in hybrid and pure-electric vehicles have increased in recent years, and more and more are offered across the board, but with the Prius having gotten the segment started, it’s no surprise Toyota has reached this milestone.