Amidst questions of misfiring Model 3 production targets, internal memos are attempting to boost employee morale, along with the deployment of a small group of volunteer reinforcements to help increase output.

In a memo obtained by Bloomberg, two internal memos by Doug Field, Tesla engineering head, were sent to employees asking them to deliver more than 300 Model 3s a day, citing it as an “incredible victory.”

“I find that personally insulting, and you should too,” read a portion of the March 23 email. “Let’s make them regret ever betting against us. You will prove a bunch of haters wrong.”

“The world is watching us very closely, to understand one thing: How many Model 3’s can Tesla build in a week?” read a separate portion of Field’s note. “This is a critical moment in Tesla’s history, and there are a number of reasons it’s so important. You should pick the one that hits you in the gut and makes you want to win.”

“If we keep climbing from 300 through the end of the week, it will be an incredible victory. Your friends and family will hear about it in the news.”

Over the past week, Tesla’s stock has declined significantly, suffering a 22-percent stock price drop over the past month. As of this writing, its stock price reached a 5-day high of $311.25 and a low of $250.97, in part due to uncertainty around Model 3 production rates.

In 2017, Tesla proclaimed 5,000 Model 3 units a week by the end of the year before scaling back to a 2,500-a-week production goal by the end of Q1 2018. Today, many analysts have speculated its production ranging from 1,000 to 2,000 units a week.

Bloomberg