Audi has announced a plan to launch some form of new electrified vehicle each year, beginning a couple years or less from now.

“Starting in 2018, we will launch another electrified car each year,” said CEO Rupert Stadler at the Audi Annual General Meeting, held at Audi headquarters in Ingolstadt.

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Aside from reducing its fleet average carbon output, the automaker’s move could be in response to the diesel emissions scandal that has rocked Volkswagen Group, and other brands.

Audi of America president Scott Keogh has already said to Autoblog that one out of every four Audi models will be electrified in one way or another by 2025.

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The plan should start with an upcoming pure EV crossover that should be based on the E-Tron Quattro Concept shown at the 2015 Frankfurt Motor Show, and Audi expects the crossover to have a range of “310 miles” on the European test cycle.

Beyond that, it’s anyone’s guess as to what classes or market niches Audi will fill with these planned electrified vehicles, and whether they will be pure EVs, plug-in hybrids, hybrids, or extended-range electrics. It’s possible that it will be a mix of those types, varying by price and class.

In related news, rival BMW is embarking on a similar strategy. Like Audi, it plans to add an electrified vehicle each year starting in 2018, with the iNext electric range topper arriving in 2021 and bringing semi-autonomous driving with it. Like Audi, BMW has predicted that fully autonomous vehicles will be on the road by 2025.

Audi also announced that the next A8 flagship will debut next year, and it will offer autonomous driving at speeds up to 37 miles per hour.