Fisker Automotive is joining forces with Penske Automotive Group to market and service Fisker cars in Arizona and the surrounding region.

Penske Automotive Group, a subsidiary of the Penske Corporation founded and chaired by Roger Penske, will operate the new franchise outlet under the Fisker of Scottsdale designation.

The addition of the new Arizona outlet will bring to 80 the number of independent Fisker dealerships in the US, Canada and Europe serving. Of that total, Fisker’s Karma model is sold through 48 outlets in North America alone, and will soon be distributed for the first time in China and the Middle East following new retail agreements in both regions.

Fisker executives welcomed the partnership with Penske, a proven and well-resourced auto retail group with 336 retail automotive franchises representing 42 different brands and 29 collision repair centers.

“Penske Automotive Group is one of the most respected and successful auto retail companies in the world,” said Matthew Malfitano, Director of North American Operations at Fisker Automotive. “Their support speaks volumes about Fisker’s market potential. Fisker is proud to be part of the Penske team and we look forward to a fruitful relationship.”

Dave Wallace, Penske Area Vice President, said, “Penske Automotive Group is excited to have Fisker of Arizona as the exclusive Fisker retailer in the region. Our research shows there is strong demand for clean, energy-efficient luxury cars. Fisker will make a fine addition to Penske’s portfolio of premium brands.”

The Fisker of Scottsdale showroom is located at 6855 East McDowell in Scottsdale, Ariz.