Mitsubishi Motors Corporation (MMC) started retail sales yesterday of its Outlander Plug-in Hybrid Electric Vehicle.

The first units reached The Netherlands – the designated launch country in Europe – after production started late August at MMC’s Okazaki plant, near Nagoya, Japan.

Much expected by dealers and customers in a region forecasted to be its largest global market, MMC said the Outlander PHEV has already achieved over 10,000 signed orders across Europe since December 2012.

Trying to best manage production capacity and overall demand, MMC said it will launch Outlander PHEV sequentially in Europe, starting with selected PHEV markets (The Netherlands, Nordic countries, etc) from this month onwards.

Quite competitive according to MMC (purchase price and running costs), the EU-specs Outlander PHEV only differs from its Japanese market equivalent in complying with mandatory EU regulations and with a chassis fine-tuned to better suit European driving style.

EU market performance figures for the Outlander PHEV are as follow, per Mitsubishi (all measured as per EU mode):

  • Maximum driving range :     824 kilometers (519 miles)
  • Range in Pure EV Mode :     52 kilometers (32.31 miles)
  • Fuel consumption :             1.9 l/100 kilometers (123.79 USMPG)
  • CO2 emissions :                  44 g/ kilometers
  • Maximum speed :               170 km/h (105.6 mph)
  • Charging:  5 hours – normal charging (230V / 10A);  30 minutes – quick charging / up to 80 percent (CHAdeMO standard)

As per previous updates, this PHEV version of the Outlander will not come to North America before 2015.

“The reason for this vehicle being introduced in 2015 rather than in 2014 is because we have received overwhelming demand from Japan and Europe and the battery supply unfortunately cannot keep up with the demand,” said Mitsubishi communications representative Amanda Savercool in our September 24 update.