Nissan has announced a partnership with Lucasfilm to launch a Star Wars-themed advertisement drive for Nissan Intelligence Mobility, its driver assistance suite.

The campaign’s official name is “Master the Drive,” comprised of a series of print, digital, and interactive spots evangelizing and educating the public on Nissan’s Intelligent Mobility technologies.

The program will start with a teaser television commercial followed by four more commercials carrying a “choose between the light side and the dark side” theme, a play on words focusing on consumers’ decision to go with Nissan. At the same time, U.S. Nissan dealerships will sell limited-quantity Star Wars accessory packages holding floormats, cup-holder inserts, and other gear for the Rogue, Altima, and Sentra.

Lastly, the Master the Drive sweepstakes will also offer fans a collectible helmet and a chance to win a viewing at the movie’s opening night event in Hollywood. This sweepstake requires fans to digitally customize a Nissan vehicle online with various Star Wars items and insignias.

The “Master the Drive” campaign is one in a long list of collaborations between both brands. In 2016, Nissan carried 5,400 Rogue One Star Wars Limited Editions, which was the first ever production version to feature Star Wars. One throw-in prize was a full-size replica Death Trooper helmet.

Another was a Star Wars-themed Nissan Rogue commercial, complete with a Nissan riding amidst in a prolonged space battle to the famed musical soundtrack. In total, Nissan claims the 2016 campaign saw 1.8-billion-plus impressions.

Nissan’s Intelligent Mobility features the brands next generation of driver assistance features, including lane departure warning, blind spot warning, automatic stop, and adaptive cruise control through its ProPILOT suite. Most recently, the brand introduced the pedestrian-safety focused “Canto,” a new sound replacing its “engine noise,” first seen with the IMX electric vehicle concept from the Tokyo Motor Show.

The move is timed with the upcoming premiere of Star Wars: The Last Jedi, which will hit theaters in mid-December.