Mercedes-Benz will debut an all-new battery electric sport utility concept vehicle at the Paris Motor Show in late September.

According to British magazine, Autocar, “high-ranking insiders describe it as its first step into a broad electric vehicle strategy.”

This will be the German automaker’s first dedicated electric vehicle instead of just converting existing models like the B-Class small SUV and Smart Fortwo.

The new concept (actual photo unavailable) is currently being built at Mercedes’ prototype workshop.

It is said to provide “a clear insight” into the exterior appearance, interior features, technical details and overall dimensions of the company’s first clean sheet EV.

Uniquely styled with some common links to the GLC (shown above), it will be poised to take on Tesla’s Model X as well as new electric SUVs announced by Audi and Jaguar.

Styled by a team of in-house designers, the new SUV concept previews a new design direction that will be adopted by the production version of the new electric sport utility.

“We’ve created a whole new look that takes into consideration the unique properties of electric vehicles,” a Mercedes-Benz official with knowledge of the new electric vehicle concept revealed to Autocar.

Tentatively planned for introduction in 2019, the new zero-emissions SUV will be the first in a series of new electric vehicles currently being developed by Mercedes, including an upmarket luxury sedan to rival the Tesla Model S.

When Mercedes casts the spotlight on the concept in Paris, it will outline its plans for a range of specifically designed and engineered electric vehicles that are joining the company’s traditional gasoline, diesel and hybrid models.