After nearly 40 million units sold, it is now time for the reveal of the 11th generation of this Toyota compact.

The Toyota Corolla is the best-selling car nameplate on the planet, and this year marks its 47th year on the market.

In developing the 11th generation of the Corolla, Toyota said designer and engineers relied on exhaustive consumer feedback to help shape key elements of the product on a global scale.

According to Toyota, the 11th generation Corolla makes a much stronger design statement, with more compelling exterior and interior executions that challenge the pre-conceptions about Corolla. The next generation Corolla continues the Toyota brand’s recent momentum set forth by design-focused product launches such as the Avalon and RAV4.


The new version of this popular sedan is 3.90 inches longer, riding on a wheelbase that grew by 3.93 inches; the new Corolla is 0.63 inches wider and 0.39 inches lower.

The 2014 Corolla will be available in four trim levels: L, LE, S, and the new LE Eco.

The new Corolla LE Eco model targets an estimated EPA highway fuel economy rating of over 40 mpg.

Per Toyota, the Corolla LE Eco is a new grade that enhances the fuel economy with the help of aerodynamic underbody covers, color-keyed rear spoiler, a more efficient 1.8-liter engine (2ZR-FAE) with Valvematic technology, low rolling resistance tires on 15-inch wheels or available 16-inch aerodynamic alloy wheels, and an efficient CVT.

Valvematic is, according to Toyota, a valvetrain technology which appears for the first time in North America. Valvematic offers a broader range of continuously variable valve timing (lift and phasing) to provide optimal intake valve (not on exhaust side) operation relative to engine demands. Valvematic is said to offer more than a five-percent improvement in fuel economy and engine output, raising the power to 140 horsepower.

The base 1.8-liter all-aluminum four-cylinder engine with VVT-i (2ZR-FE) is available on the L, LE, and S grades and is rated at 132 horsepower.

All Corollas feature LED lowbeam headlamps with LED daytime running lights, an in-glass AM/FM antenna, color-keyed outside door handles, color-keyed outside mirrors, a 60/40 split fold-down rear seat, power door locks with automatic locking feature, power windows with driver-side one-touch up/down, air conditioning with pollen filter, standard Bluetooth connectivity and eight airbags.


Other features available for Corolla’s various trim levels include Smart Key System on front doors and trunk with Push Button Start, auto air-conditioning with pollen filter, leather-trimmed tilt/telescopic three-spoke steering wheel with paddle shifters and audio controls, Multi-Information Display, Bluetooth hands-free phone voice-command controls, SofTex-trimmed heated front seats, and a range of audio capability that will offer navigation and Entune apps accessible through the head unit.

Efforts to reduce wind resistance have helped the new Corolla achieve a drag coefficient of 0.28.
Much more will be shared by Toyota regarding Corolla’s grade level content, capability, and price structure closer to on-sale timing in the fall.