Mitsubishi Motors is jumping on the PR bandwagon early.

In a photo tease, the company announced it will take the wraps off a plug-in hybrid (PHEV) concept at the Paris Motor Show — that’s next September.

Called the “Ground Tourer Concept,” the Japanese automaker provided few details about the concept.

Billed as an upmarket SUV, the PHEV is said to be fashioned around four concepts: augmented possibilities, functional beauty, solid thrust and Japanese craftsmanship; what ever that means.

What the teaser image does reveal is a steeply raked windshield and a coupe-like roofline not unlike the Range Rover Evoque. Bold body lines and large wheel arches finish off the look.

It’s expected that the Grand Tourer’s front styling will fall in line with Mitsubishi’s Dynamic Shield design theme.

That means it will feature a thin grille mounted high on the front fascia, slim and elongated headlights and a muscular-looking front bumper.

As for the cabin, the company says it will accommodate passengers in a quiet, comfortable and luxuriously crafted interior.

Technical details won’t be known until the Paris show, but we do know the Grand Tourer will offer all-wheel drive and a plug-in hybrid powertrain.

It’s not known if the powertrain will share any components with the Outlander PHEV sold in Europe and expected to arrive in the U.S. later this year.

For the last couple of years Mitsubishi has shown several hybrid SUV concepts at auto shows, but most have failed to make the transition from show floor to dealer showrooms.

The Ground Tourer Concept is expected to buck that trend; look for it in mid-2017.