Mitsubishi Motors North America, Inc. (MMNA) announced that the company’s all-new 2014 Mitsubishi Mirage 5-door sub-compact will have a starting MSRP of only $12,995.

The company calls its new Mirage the most fuel-efficient non-hybrid gasoline-powered vehicle available in America with an EPA rated fuel economy of 44 mpg highway (CVT-equipped models).

The all-new 2014 Mirage comes with an EPA rating of 37 mpg city / 44 mpg highway / 40 mpg combined for the CVT-equipped models; 5-speed manual transmission model delivers an EPA fuel economy rating of 34 mpg city / 42 mpg highway / 37 mpg combined.

Mitsubishi said major contributors to the new Mirage’s outstanding fuel efficiency are its exceptionally clean exterior with its very low 0.28 drag coefficient, an engine equipped with the latest version of Mitsubishi Innovative Valve timing Electronic Control (MIVEC) variable valve-timing system, and Electric Power Steering (EPS) that does away with fuel-burning parasitic drag on the engine from a conventional hydraulic-based power steering.

Every 2014 Mitsubishi Mirage is equipped with seven (7) air bag Supplemental Restraint System (SRS), Active Stability Control (ASC) with Traction Control Logic (TCL), Mitsubishi Motors’ patented Reinforced Impact Safety Evolution (RISE) impact-absorbing safety cell technology, Tire Pressure Monitoring System (TPMS) and convenient Hill Start Assist (HSA included on CVT-equipped models).

The $12,995 MSRP starting price for the 2014 Mitsubishi Mirage DE model includes automatic climate control, keyless entry with panic alarm, sporty-looking rear spoiler, upscale piano black center console trim, auto-off halogen headlights and rear heater floor ducts.

For $1,200 more, the 2014 Mirage ES model includes all of the standard features from the DE trim level while adding FAST (Free-hand Advanced Security Transmitter)-key passive entry, One-Touch Start/Stop (OSS) engine switch, Bluetooth hands-free phone system, steering wheel-mounted cruise and audio controls, 14-inch alloy wheels, leather-wrapped steering wheel and shift knob, fog lamps, silver interior accent trim, and other features.

An available Navigation Package adds features like a SD card-based navigation system and rearview camera system.

Here is the breakdown of trim levels and corresponding MSRP:

Trim            Powertrain              MSRP             Description

DE                1.2L / 5MT             $12,995          DE FWD 5MT

DE                1.2L / CVT             $13,995          DE FWD CVT

ES                 1.2L / 5MT             $14,195          ES FWD 5MT

ES                 1.2L / CVT             $15,195          ES FWD CVT

ES                 1.2L / CVT             $16,095          ES FWD + NAVI PACKAGE