Mercedes is launching the EQ Power sub-brand with the revised S-Class this summer, the company announced today.

All subsequent hybrid and EV models will gain the designation, which was first revealed at the 2016 Paris Motor Show.

High-performance models developed in conjunction with subsidiary AMG are getting a positive charge at the end, EQ Power+, in keeping with the 2017 Formula 1 competitor W08 EQ Power+.

Lewis Hamilton and new team member Valterri Bottas will be looking to add another championship win to the marque.

The expertise developed in Formula 1 is being carried over to a planned 1000-plus horsepower supercar. Limited to 300 units, the “Project One” will most likely get an EQ Power+ moniker when revealed in 2018.

The first model unique to the EQ Power name will be the production version of the EQ Concept also unveiled in Paris last year — a mid-sized electric crossover with a targeted range of over 300 miles. Scheduled to arrive by 2019, it will be the first of ten planned all-electric vehicles in the line-up to be introduced by 2025.

The current Mercedes lineup in the U.S. includes the B250e BEV and the C350e, GLE550e and S550e PHEVs.

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