High-performance automaker Mercedes-AMG sees that electrification is the way forward, and is working on reinventing itself to meet it.

“It’s obvious we’re not going to make the world happy with V8s for the next 200 years, and AMG has shown in the past, with the electric SLS years ago, that it has capabilities in all-electric drive,” Drummond Jacoy, head of vehicle development for AMG, told Autocar.

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If the future of cars is hybrids and EVs, then the future of performance will likely follow that path. For brands like AMG, who build on not just outright performance, but also on a visceral feeling and experience from loud and powerful engines, a silent future can be troubling.

“We’ll have to reinvent ourselves there [with electric cars], obviously, because the sound of a V8 is not going to be there if it’s a pure-electric vehicle,” Jacoy said.

Jacoy said that he believes that AMG has an advantage because it is involved directly in Mercedes development, right from the start. That helps to ensure that Mercedes cars have the capability to become performance cars.

Mercedes-AMG is already working on hybrids, including the Project One hypercar with a Formula 1 derived powertrain and the 800 hp gas-electric hybrid GT Concept that was unveiled earlier this year. The brand has said previously that it plans to make performance versions of the Mercedes EQ line, using the EQ Power + sub brand.