The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.


Overall sales for March were up from a year ago and from February. Plug-ins, battery electrics, and diesels were up from a year ago on the strength of new products, while hybrids were down.

Sales for full electric vehicles were up from March of last year based on sales of the Model 3 and Chevy Bolt EV. Sales of the Model 3 remain far below plan, but continue to reach monthly peaks. Sales of 3,680 in March (estimated) were limited since production did not reach the 2,500 a week goal that Tesla set some months ago. Tesla said they produced around 2,000 in the last week, although it is unclear if that volume will be sustained going forward. Of course, we do expect sales and production to rise going forward, but again, the 5,000 per week goal set for late June seems unlikely. Bolt sales have been down in the first quarter as compared to the end of 2017, presumably because fleet sales are down. The BMW i3 enjoyed a good month, selling almost 1,000 units. Nissan LEAF sales continue to grow, but have room to run as the new model becomes more fully available, with the higher-range version coming later this year. Almost two-thirds of BEVs sold this month were Teslas, and we expect this to increase even as new entrants start to appear later this year.

Plug-in hybrids also had a very good month as compared to last year as the Prius Prime had its best month ever at almost 3,000 units. The Chevy Volt is second in the category, and sales were strong bucking declines in recent months where the Bolt seemed to take demand away from the Volt. The Honda Clarity is relatively new to the market and is the third best-selling product in the category. The Fusion Energi sold almost 800 units, which is a consistent result for this vehicle over many months. Sales of the C-Max Energi are on their way down as this product is no longer being produced. A large number of models continue in this category and overall sales grew by a third from February and by half over March a year ago. Sales are up by a third year-to-date. This category is unique in that the sales are spread over a large number of automakers, with Toyota, GM, BMW, Honda, and Ford all having significant shares.

Hybrids were down from year-ago and year-to-date as the segment leaders continue to struggle. The Fusion hybrid was down vs. last March and year-to-date, as was the Prius Liftback. However, the RAV4 had another good month, along with the Camry and strong entrants such as the Ioniq. The Rogue hybrid continues as a “hard-to-find” product, but would seemingly sell much better if supplies were available. The success of the RAV4 as a hybrid suggests that the Honda CR-V will be available in the U.S. at some point, as it is now available in Japan and Europe. This category is dominated by Toyota, Ford, and Hyundai/Kia, with other automakers not significant players. The Prius V is down dramatically as the RAV4 has filled its market position. Toyota introduced an updated version of the RAV4 at the recent New York Auto Show; a hybrid version based on this new model will be available early next year. In the meantime, the current version will continue on sale.

In the diesel category, the Ford Transit and Ram Pickup (volumes are estimated for both) lead the category, and represent almost two-thirds of total sales. Sales of the Ram Pickup diesel may moderate in coming months as the changeover to the new model occurs and diesel versions are held back. Small volumes of Audi and VW diesels are being sold, but these are “leftovers” from before the diesel crisis that have been modified to meet federal requirements. While Chevrolet continues to offer the Cruze and Colorado, and GMC offers the Canyon and Terrain, volumes of these products are modest.

ALSO SEE: February 2018 Dashboard

Fuel cell vehicles are only offered by Honda, Toyota, and Hyundai and only available in California. This is because the necessary fueling infrastructure is only available there. Hyundai sales are negligible as they prepare for a new model known as the Nexo, which was shown in New York. Sales are expected as soon as late this year for that model.

March 2018 Plug-In Hybrid Car Sales Numbers

Plug-In Hybrids sold in the U.S. (March 2018): 10,882
Plug-In Hybrid Take-Rate: 0.66%

U.S. Plug-In Hybrid sales for March 2018

BrandModel 3-18 Sales vs. 2-18 vs. 3-17 CY 2018 CY 18 vs 17 CY 2017 Current Month U.S. ShareCurrent Month Manufacturer Share
ToyotaPrius Prime 2,922 42.5%80.6% 6,468 48.8% 4,346 26.85%Toyota26.85%
ChevroletVolt 1,782 81.3%-16.4% 3,478 -37.5% 5,563 16.38%General Motors16.53%
HondaClarity Plug In 1,061 20.4%N/A 2,536 N/A - 9.75%BMW15.35%
FordFusion Energi 782 -1.5%-22.0% 2,216 -9.4% 2,445 7.19%Honda9.75%
BMW5-Series Plug in 689 66.8%N/A 1,326 N/A - 6.33%Ford8.15%
BMWX5 627 5.2%57.9% 1,484 58.9% 934 5.76%Hyundai6.24%
MitsubishiOutlander Plug In 373 15.5%N/A 996 N/A - 3.43%VW4.23%
ChryslerPacifica 262 13.9%N/A 652 5333.3% 12 2.41%Daimler4.20%
KiaNiro Plug In 227 -7.7%N/A 628 N/A - 2.09%Mitsubishi3.43%
HyundaiIoniq Plug In 218 22.5%N/A 418 N/A - 2.00%Volvo2.87%
AudiA3 Plug In 214 7.5%-48.3% 558 -53.5% 1,201 1.97%FCA2.41%
MercedesC350We Plug-in Hybrid 208 20.9%1123.5% 409 47.1% 278 1.91%
BMW3-Series Plug in 202 42.3%-44.7% 445 -30.3% 638 1.86%
PorscheCayenne S E-Hybrid 197 62.8%56.3% 431 1.7% 424 1.81%100.00%
MercedesGLE 550e Plug In Hybrid 181 352.5%285.1% 265 67.7% 158 1.66%
VolvoXC60 Plug In 167 7.7%N/A 431 N/A - 1.53%
KiaOptima Plug In 156 51.5%122.9% 345 144.7% 141 1.43%
FordC-Max Energi 105 -26.1%-84.1% 481 -72.9% 1,774 0.96%
VolvoXC90 Plug In 93 -12.3%-9.7% 298 5.7% 282 0.85%
HyundaiSonata Plug In 78 44.4%-17.9% 184 -11.1% 207 0.72%
MiniCountryman Plug In 74 -26.0%N/A 301 N/A - 0.68%
MercedesGLC 350e Hybrid 57 1040.0%N/A 62 N/A - 0.52%
VolvoS90 Plug In 52 79.3%N/A 108 N/A - 0.48%
PorschePanamera S E-Hybrid 49 4800.0%1533.3% 50 733.3% 6 0.45%
BMWi8 47 20.5%-4.1% 118 -24.8% 157 0.43%
BMW7-Series Plug in 31 34.8%-26.2% 72 -24.2% 95 0.28%
CadillacCT6 17 -29.2%750.0% 47 2250.0% 2 0.16%
MercedesS550 Plug In 11 266.7%-81.7% 27 -83.7% 166 0.10%
CadillacELR - N/A-100.0% - -100.0% 5 0.00%
Total PHEV 10,882 32.4%51.0% 24,834 31.9% 18,834
Total Auto Sales 1,646,888 27.3%6.4% 4,096,159 2.0% 4,013,949
Overall PHEV Rate0.66%0.61%0.47%
* Estimated

March 2018 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (March 2018): 14,480
Battery Electric Take-Rate: 0.88%

U.S. Battery Electric sales for March 2018

BrandModel 3-18 Sales vs. 2-18 vs. 3-17 CY 2018 CY 18 vs 17 CY 2017 Current Month U.S. ShareCurrent Month Manufacturer Share
TeslaModel 3* 3,680 41.5%N/A 8,180 N/A - 25.41%Tesla64.78%
TeslaModel S* 3,200 190.9%3.2% 5,300 -11.7% 6,000 22.10%General Motors12.25%
TeslaModel X* 2,500 150.0%0.0% 4,400 2.3% 4,300 17.27%Nissan10.36%
ChevroletBolt EV 1,774 24.6%81.4% 4,375 41.5% 3,092 12.25%BMW6.85%
NissanLeaf 1,500 67.6%1.5% 2,545 -22.6% 3,287 10.36%Hyundai1.50%
BMWi3** 992 59.2%41.1% 1,997 42.3% 1,403 6.85%VW1.13%
VWe-Golf 164 -17.2%-52.0% 540 -44.2% 967 1.13%Ford0.95%
KiaSoul EV 157 -3.7%-8.2% 435 -1.1% 440 1.08%Daimler0.94%
FordFocus EV 137 95.7%-66.3% 280 -59.5% 691 0.95%Chrysler0.91%
Fiat500e* 132 5.6%-68.4% 393 -60.9% 1,006 0.91%Honda0.33%
SmartforTwo EV 103 14.4%692.3% 277 454.0% 50 0.71%Mitsubishi0.00%
HyundaiIoniq EV 60 1900.0%N/A 112 2140.0% 5 0.41%
HondaClarity BEV 48 -53.8%N/A 355 N/A - 0.33%
MercedesB-Class Electric 33 -32.7%-34.0% 122 -23.3% 159 0.23%
ChevroletSpark - N/A-100.0% 1 -90.9% 11 0.00%
Mitsubishii - N/A-100.0% - -100.0% 4 0.00%
Total BEV 14,480 71.5%42.4% 29,312 36.9% 21,415
Total Auto Sales 1,646,888 27.3%6.4% 4,096,159 2.0% 4,013,949
Overall BEV Take Rate0.88%0.72%0.53%
* Estimated
** Breakdown between electric and range extended model is not available.

March 2018 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (March 2018): 28,518
Hybrid Take-Rate: 1.73%

U.S. Hybrid sales for March 2018

BrandModel 3-18 Sales vs. 2-18 vs. 3-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US ShareCurrent Month Mfr Share
FordFusion Hybrid 4,646 -8.2%-20.8% 12,224 -21.9% 15,660 16.29%Toyota55.85%
ToyotaRAV4 4,128 12.8%18.0% 11,289 19.1% 9,475 14.48%Ford20.67%
ToyotaPrius Liftback 4,064 4.5%-29.9% 11,964 -24.1% 15,769 14.25%Hyundai/Kia15.94%
KiaNiro Hybrid 2,251 23.3%-16.8% 5,707 16.7% 4,889 7.89%General Motors4.44%
ToyotaCamry Hybrid 2,125 36.5%28.2% 5,303 25.4% 4,229 7.45%Nissan1.68%
ToyotaHighlander Hybrid 1,401 28.1%-11.7% 3,471 -0.7% 3,497 4.91%Honda1.42%
HyundaiIoniq Hybrid 1,391 42.7%325.4% 3,268 899.4% 327 4.88%BMW0.00%
LexusRX 400 / 450 h 965 44.5%35.3% 2,216 33.3% 1,663 3.38%Mercedes-Benz0.00%
FordC-Max Hybrid 890 25.5%32.6% 2,308 26.8% 1,820 3.12%Subaru0.00%
ToyotaAvalon Hybrid 828 61.4%56.2% 1,818 26.1% 1,442 2.90%Volkswagen0.00%
ToyotaPrius C 814 13.7%-41.2% 2,341 -40.0% 3,900 2.85%
LexusNX Hybrid 735 41.9%166.3% 1,711 167.8% 639 2.58%
HyundaiSonata 562 71.3%-43.1% 1,271 -63.3% 3,459 1.97%
BuickLacrosse Hybrid 558 -1.6%2436.4% 1,579 2936.5% 52 1.96%
GMCSierra Hybrid 474 98.3%11750.0% 856 17020.0% 5 1.66%
NissanRogue Hybrid 422 10.8%N/A 1,165 N/A - 1.48%
ToyotaPrius V 422 1.7%-56.0% 1,462 -44.2% 2,619 1.48%
LexusES Hybrid 388 77.2%-13.4% 865 -15.2% 1,020 1.36%
LincolnMKZ 359 25.5%-40.7% 858 -47.7% 1,642 1.26%
KiaOptima Hybrid 343 -14.0%40.0% 1,234 69.3% 729 1.20%
ChevroletMalibu Hybrid 233 -39.2%-37.4% 781 -37.3% 1,245 0.82%
AcuraMDX Hybrid 178 71.2%N/A 376 N/A - 0.62%
HondaAccord Hybrid 135 -46.0%-92.7% 872 -83.9% 5,421 0.47%
AcuraRLX Hybrid 67 11.7%123.3% 187 175.0% 68 0.23%
InfinitiQ50 Hybrid 51 30.8%-66.4% 117 -72.0% 418 0.18%
LexusLS 600h 41 N/AN/A 41 N/A - 0.14%
AcuraNSX Hybrid 16 -5.9%-56.8% 67 -49.6% 133 0.06%
LexusLC 500h 13 0.0%N/A 30 N/A - 0.05%
HondaCR-Z 8 -11.1%-93.8% 25 -92.6% 336 0.03%
InfinitiQ70 Hybrid 7 75.0%-36.4% 15 -25.0% 20 0.02%
LexusGS 450h 2 -50.0%-60.0% 10 -37.5% 16 0.01%
LexusCT200h 1 N/A-99.9% 4 -99.8% 1,692 0.00%
AcuraILX Hybrid - N/AN/A - N/A - 0.00%
AudiQ5 Hybrid - N/AN/A - N/A - 0.00%
BMW ActiveHybrid 5 (535ih) - N/AN/A - N/A - 0.00%
BMW 7-Series ActiveHybrid - N/AN/A - N/A - 0.00%
BuickRegal Hybrid - N/A-100.0% - -100.0% 4 0.00%
ChevroletImpala Hybrid - N/AN/A - N/A - 0.00%
HondaCivic Hybrid - -100.0%-100.0% 2 -94.9% 39 0.00%
HondaInsight - N/AN/A - -100.0% 1 0.00%
InfinitiQX60 Hybrid - N/A-100.0% - -100.0% 173 0.00%
MercedesE400H - N/A-100.0% - -100.0% 3 0.00%
NissanPathfinder Hybrid - N/A-100.0% - -100.0% 267 0.00%
SubaruXV Crosstrek Hybrid - N/A-100.0% - -100.0% 31 0.00%
VolkswagenJetta Hybrid - N/A-100.0% - -100.0% 34 0.00%
Total Hybrid 28,518 14.5%-10.7% 75,437 -8.8% 82,737 100.00%
Total Auto Sales 1,646,888 27.3%6.4% 4,096,159 2.0% 4,013,949
Overall Hybrid Take Rate1.73%1.84%2.06%

March 2018 Diesel Car Sales Numbers

Diesels sold in the U.S. (March 2018): 10,688
Diesel Take-Rate: 0.65%

U.S. Diesel sales for March 2018

BrandModel 3-18 Sales vs. 2-18 vs. 3-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US ShareCurrent Month Manufacturer Share
FordTransit Diesel* 4,611 36.3%8.3% 10,623 0.2% 10,599 43.14%Ford43.14%
RamRam Pickup Diesel* 2,381 24.2%1676.9% 5,721 782.9% 648 22.28%Chrysler22.51%
ChevroletColorado Diesel 741 18.8%2.6% 1,919 2.3% 1,875 6.93%GM15.73%
GMCTerrain Diesel 527 31.4%N/A 1,090 N/A - 4.93%Jaguar Land Rover7.43%
BMW X5 Diesel 324 8.4%19.6% 839 86.0% 451 3.03%Volkswagen6.39%
Land RoverRange Rover Sport 320 175.9%-19.4% 576 -45.6% 1,059 2.99%BMW4.78%
GMCCanyon Diesel 273 19.7%-6.2% 682 -21.4% 868 2.55%Mercedes-Benz0.02%
AudiQ5 Diesel 190 -3.6%N/A 387 N/A - 1.78%
Land RoverRange Rover 169 108.6%-50.6% 342 -60.0% 856 1.58%
VolkswagenTouareg Diesel 166 -5.7%N/A 647 N/A - 1.55%
BMW 3-Series Diesel 162 28.6%-16.5% 360 -2.7% 370 1.52%
Land RoverRange Rover Velar 159 6.7%N/A 410 N/A - 1.49%
ChevroletCruze Diesel 140 7.7%324.2% 378 869.2% 39 1.31%
JaguarF-Pace 106 -4.5%-68.5% 342 -63.9% 947 0.99%
AudiQ7 Diesel 104 -23.5%N/A 429 N/A - 0.97%
AudiA6 Diesel 48 -9.4%N/A 101 N/A - 0.45%
Porsche Cayenne Diesel 48 -48.9%N/A 289 N/A - 0.45%
AudiA7 Diesel 40 2.6%N/A 79 N/A - 0.37%
VolkswagenJetta Diesel 29 -3.3%N/A 77 N/A - 0.27%
BMW 5-Series Diesel 25 N/A525.0% 26 -35.0% 40 0.23%
RamPromaster Van Diesel 25 13.6%-37.5% 65 -35.0% 100 0.23%
JaguarXE 22 -65.1%-94.5% 126 -76.7% 540 0.21%
AudiA8 Diesel 21 23.5%N/A 38 N/A - 0.20%
VolkswagenBeetle Diesel 19 111.1%N/A 48 N/A - 0.18%
JaguarXF 18 -18.2%-53.8% 77 -23.8% 101 0.17%
VolkswagenGolf Sportwagon Diesel 8 -20.0%N/A 41 N/A - 0.07%
VolkswagenPassat Diesel 7 -66.7%N/A 55 N/A - 0.07%
MercedesML Class Diesel 2 100.0%-33.3% 3 -25.0% 4 0.02%
VolkswagenGolf Diesel 2 -50.0%N/A 10 N/A - 0.02%
AudiA3 Diesel 1 0.0%N/A 5 N/A - 0.01%
BMW 7-Series Diesel - N/AN/A - N/A - 0.00%
BMW X3 Diesel - N/A-100.0% - -100.0% 22 0.00%
JeepGrand Cherokee Diesel - N/AN/A - -100.0% 725 0.00%
MaseratiGhibli - N/AN/A - N/A - 0.00%
MercedesC-Class Diesel - N/A-100.0% - -100.0% 10 0.00%
MercedesE-Class Diesel - N/A-100.0% - -100.0% 12 0.00%
MercedesGL-Class Diesel - -100.0%-100.0% 4 -71.4% 14 0.00%
MercedesGLS-Class Diesel - N/AN/A - N/A - 0.00%
MercedesGLK Class Diesel - N/AN/A - N/A - 0.00%
MercedesGLE-Class Diesel - N/A-100.0% - -100.0% 11 0.00%
Total Diesel 10,688 26.3%42.9% 25,789 33.7% 19,291 100.00%
Total Auto Sales 1,646,888 27.3%6.4% 4,096,159 2.0% 4,013,949
Overall Diesel Take Rate0.65%0.63%0.48%
* Estimated

March 2018 Hydrogen Fuel Cell Electric Vehicle Car Sales Numbers

Hydrogen Fuel Cell Electric Vehicles sold in the U.S. (March 2018): 204
Hydrogen Fuel Cell Electric Vehicle Take-Rate: 0.01%

U.S. Hydrogen Fuel Cell Electric Vehicle sales for March 2018

BrandModel 3-18 Sales vs. 2-18 vs. 3-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US ShareCurrent Month Manufacturer Share
HondaClarity 121 -51.4%426.1% 426 363.0% 92 59.31%Honda59.31%
ToyotaMirai 83 -50.0%-29.7% 462 48.6% 311 40.69%Toyota40.69%
HyundaiTucson - -100.0%-100.0% 2 -77.8% 9 0.00%Hyundai0.00%
Total Fuel Cell 204 -51.0%42.7% 890 116.0% 412
Total Auto Sales 1,646,888 27.3%6.4% 4,096,159 2.0% 4,013,949
Overall Fuel Cell Take Rate0.01%0.02%0.01%