VIA Motors announced yesterday Bob Lutz was appointed Chairman of the Board of VIA Motors, maker of extended-range electric trucks, vans and SUVs.

Lutz, former vice chairman of General Motors, is also known as the “father of the Chevy Volt” and was already a board member of VIA Motors.

“VIA is fortunate to have the experience of one of the industry’s foremost executives leading our board,” said John Weber, VIA Motors, CEO. “Mr. Lutz brings with him a passion for the evolution of the automobile, and decades of experience from his tenure in top executive positions at each of the world’s leading auto companies.”

Lutz is replacing retiring chairman Carl Berg, who has served since VIA’s launch in 2009. VIA said Berg continues to be VIA’s largest shareholder and ardent supporter.

“I believe VIA is electrifying the right end of the business and is implementing a very sound business strategy,” said Lutz. “If we are going to see main stream adoption of electric vehicles, the technology must deliver a good return on investment to the largest segment of the auto business, namely trucks, vans & SUVs. That’s why I am so confident in VIA and I’m pleased to serve as Chairman.”

Lutz’ automotive career includes senior leadership positions at GM, Ford, Chrysler and BMW. Lutz retired from GM in 2010.