Toyota announced today that it is lowering the price of its 2014 Prius Plug-in hybrid models by over $2,000 for the base and over $4,000 for the Advanced version.

The new entry level suggested price will start at at $29,990, and the company said this repositioning involves no reduction in vehicle content.

As for that content, the the base 2014 Prius Plug-in Hybrid is similar in equipment to a Prius Three. Beyond this, the plug-in adds heated cloth front seats, remote climate control, 10-spoke alloy wheels and one additional year of Roadside Assistance through ToyotaCare, for a total of 3 years.

Of course also, the plug-in adds the ability to drive extended distances in EV mode, helping to increase fuel efficiency.

Advanced Model Reduced Too

Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted, with a $4,620 reduction in MSRP to $34,905. 

The Prius Plug-in Advanced includes premium HDD navigation with Entune App Suite (including Plug-in Hybrid Applications) and JBL, SofTex-trimmed heated front seats, 8-way power-adjustable driver’s seat with power lumbar support, head-up display and Safety Connect.

As was the case in 2013, the up-market 2014 Prius Plug-in Advanced will offer DRCC (Dynamic Radar Cruise Control, PCS (Pre-Collision System), LED headlights and fog lights as part of an optional Technology Package for customers seeking the highest level of technology.

The PCS system included in this package is the system involved in the class action lawsuit announced October 8.

Still Limited Market

Toyota said production of the 2014 model year Prius Plug-in begins this month with pricing taking effect when these models arrive in showrooms in November.

The Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate. The 2014 Prius Plug-in is also eligible for the State of California’s HOV lane sticker.

The Prius Plug-in is currently available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii).

Toyota did say that prices in Hawaii will vary, but did not mention to what extent.

The Prius Plug-in Hybrid is EPA-rated at 95 MPGe in electric mode and shifts to an EPA-rated combined mileage of 50 mpg in hybrid mode. The vehicle is estimated for an average distance of 11 miles in full electric mode.