The Kia Provo hybrid concept car is shown for the first time in North America at the Canadian International Auto show (CIAS) opening today.

Kia’s Provo concept, debuted at the 83rd Salon International De l’Auto in Geneva. Kia said it mixes ultra-modern technology with a self-confident and agile look to deliver an exciting new B-segment car for enthusiasts.

The concept mixes a gasoline-fueled turbocharged engine with regenerative-electric motors. Kia explained this concept points to Kia Motors’ future B-segment expansion plans, but did not say if it points to the future on a technical standpoint or on a design standpoint.

According to the Korean company, this is a car designed for fun – pure and simple. Every curve, crease and line, it says, combines to bring Provo to life with a single purpose – to delight and entrance its owner. The Provo’s compact frame allows for the driver to have fun on the open road and Kia say this comes with a little bit of attitude.

Created to deliver a new interpretation of the DNA from sporting coupes of the past with all the advantages of up-to-the-minute technology and materials, the Provo hybrid concept blends what Kia describes as a clean, simple yet muscular exterior with a stunning interior treatment mixing high-tech and luxury materials that will send pulses racing whether on busy city streets or at the race-track.

Described by Gregory Guillaume, chief designer at Kia’s European styling base in Frankfurt, as “an emotional and muscular car aimed at delivering pure fun and performance for today’s city-based enthusiast driver who longs for the curves of the open road,” Kia claims the Provo isn’t just a styling exercise.  It combines a 1.6-litre Turbo GDI engine with smart-4WD-hybrid technology from an electric motor delivering an additional power surge to the rear wheels when required and also allowing low-speed electric-only motion.  Kia ended by stating a seven-speed DCT transmission – Kia’s first – completes the impressive technical package.

“The Provo is a game changer in the B-Segment.” Said Robert Staffieri, Director of Marketing, Kia Canada Inc. “Designed with a balanced and refined outline, the overall shape truly presents an attitude that will allow it to stand out in the future of the segment”