The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall sales for January were up slightly from a year ago. Of course, January sales were well below December since automakers seek to meet annual sales goals in December, so January is like an after math by comparison. The same is true for hybrid and electric vehicles as the weather does not favor these vehicles and those trying to cash in on tax breaks (plug-in hybrids and electrics) often try to close the sale by the end of the year. Plug-ins and full electrics are up modestly from a year ago on the strength of new products, while hybrids were down slightly. Diesels showed strong growth.

Sales for full electric vehicles were up from January of last year based upon new product with the Model 3 leading the way. In fact, the Model 3, for the first time, leads the category which should continue going forward. However, sales in January were only 1,900 units (estimated), up from 1,050 in December. While that seems like a strong increase, volumes remain well below Tesla’s plans. If Tesla meets its announced production plan for the first quarter, it will be producing 2,500 a week by the end of March. Clearly, the January results are well below those plans and major progress will be necessary to meet the March goal and the June goal (5,000 a week). The Bolt crossed the 3,000 mark in December, but fell back significantly to under 1,200 units. While sales of electric vehicles generally drop in January, this drop is unusual and sales volumes in the next few months will be an important indicator of demand. The Model S and X both had modest months, in large part due to the focus of Tesla’s efforts on ramping up the Model 3. The Leaf had another modest month, but new versions are finally in showrooms so volumes should increase in coming months.

SEE ALSO: December 2017 Dashboard

Plug-in hybrids in January were up from last January, but of course are well below December. The Volt was down significantly in January at less than half the fairly consistent level of recent months. The Prius Prime led the category with sales close to 1,500 units. January brought three new entries to the category: the Kia Niro Plug In, the Hyundai Ioniq Plug In, and the long-delayed but now available Mitsubishi Outlander Plug In. The Niro and Ioniq are based off the same platform, while the Outlander is a long-awaited crossover in the plug in category. The vehicle has been available in Europe and Asia for years, and after many delays is now available in the U.S. However, Mitsubishi’s brand positioning in the US is modest, so that may negatively affect sales of the Outlander.

The good news is that the Prius Liftback led the hybrid category for the month of January. The bad news is that it sold just over 4,000 units. If we add the Prius c and Prius v, the total increases to 5,400 units which is far below the level of the Prius in prior years. Of course, there is much more competitive product now, both in the hybrid category and in plug ins. The RAV4, Fusion, Niro, and Camry follow the Prius among the hybrid vehicles. Toyota continues to pace the category on the strength of the RAV4, Camry, and Highlander. While sales were obviously down from December, the drop in hybrid sales was in line with the drop in total sales.

In the diesel category, the Transit Van leads the category, followed by the Ram Pickup. Volumes for both of these vehicles are estimated, and volumes for the Ram are still depressed as the vehicle only returned to the market in recent months after an agreement with the EPA. FCA will continue to build the current vehicle while gradually ramping up a new version of the Ram. Both the old and new versions are expected to be available with the EcoDiesel engine. Volumes for other vehicles are rather modest and include a small number of VW and Audi products that have been certified for sale after being modified to meet emission requirements.

January 2018 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (January 2018): 22,017
Hybrid Take-Rate: 1.91%

U.S. Hybrid sales for January 2018

MfrModel 1-18 Sales vs. 12-17 vs. 1-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US Share
ToyotaPrius Liftback 4,011 -25.7%-11.9% 4,011 -11.9% 4,553 18.22%
ToyotaRAV4 3,502 -27.7%20.8% 3,502 20.8% 2,898 15.91%
FordFusion Hybrid 2,519 -39.6%-48.1% 2,519 -48.1% 4,856 11.44%
KiaNiro Hybrid 1,630 -32.0%3781.0% 1,630 3781.0% 42 7.40%
ToyotaCamry Hybrid 1,621 -44.4%30.9% 1,621 30.9% 1,238 7.36%
ToyotaHighlander Hybrid 976 -39.2%70.9% 976 70.9% 571 4.43%
HyundaiIoniq Hybrid 902 8.8%N/A 902 N/A - 4.10%
ToyotaPrius C 811 -15.0%-29.0% 811 -29.0% 1,143 3.68%
FordC-Max Hybrid 709 -27.7%49.9% 709 49.9% 473 3.22%
ToyotaPrius V 625 -11.6%-18.5% 625 -18.5% 767 2.84%
LexusRX 400 / 450 h 583 -39.7%31.6% 583 31.6% 443 2.65%
KiaOptima Hybrid 492 -51.1%116.7% 492 116.7% 227 2.23%
HondaAccord Hybrid 487 -58.0%-71.5% 487 -71.5% 1,711 2.21%
ToyotaAvalon Hybrid 477 7.0%6.5% 477 6.5% 448 2.17%
LexusNX Hybrid 458 -37.3%155.9% 458 155.9% 179 2.08%
BuickLacrosse Hybrid 454 725.5%2422.2% 454 2422.2% 18 2.06%
HyundaiSonata 381 -29.8%-64.9% 381 -64.9% 1,085 1.73%
NissanRogue Hybrid 362 -10.0%N/A 362 N/A - 1.64%
LexusES Hybrid 258 -53.0%6.6% 258 6.6% 242 1.17%
LincolnMKZ 213 -57.0%-54.4% 213 -54.4% 467 0.97%
ChevroletMalibu Hybrid 165 -55.4%-51.3% 165 -51.3% 339 0.75%
GMCSierra Hybrid 143 -29.2%N/A 143 N/A - 0.65%
AcuraMDX Hybrid 94 -58.8%N/A 94 N/A - 0.43%
AcuraRLX Hybrid 60 -13.0%445.5% 60 445.5% 11 0.27%
AcuraNSX Hybrid 34 -39.3%-32.0% 34 -32.0% 50 0.15%
InfinitiQ50 Hybrid 27 -51.8%-78.9% 27 -78.9% 128 0.12%
HondaCR-Z 8 -57.9%-91.0% 8 -91.0% 89 0.04%
InfinitiQ70 Hybrid 4 0.0%-20.0% 4 -20.0% 5 0.02%
LexusGS 450h 4 33.3%-33.3% 4 -33.3% 6 0.02%
LexusLC 500h 4 -66.7%N/A 4 N/A - 0.02%
LexusCT200h 3 -66.7%-99.2% 3 -99.2% 393 0.01%
AcuraILX Hybrid - N/AN/A - N/A - 0.00%
AudiQ5 Hybrid - N/AN/A - N/A - 0.00%
BMW ActiveHybrid 5 (535ih) - N/AN/A - N/A - 0.00%
BMW 7-Series ActiveHybrid - N/AN/A - N/A - 0.00%
BuickRegal Hybrid - N/A-100.0% - -100.0% 3 0.00%
ChevroletImpala Hybrid - N/AN/A - N/A - 0.00%
HondaCivic Hybrid - -100.0%-100.0% - -100.0% 16 0.00%
HondaInsight - N/A-100.0% - -100.0% 1 0.00%
InfinitiQX60 Hybrid - N/A-100.0% - -100.0% 44 0.00%
LexusLS 600h - N/AN/A - N/A - 0.00%
MercedesE400H - N/A-100.0% - -100.0% 1 0.00%
NissanPathfinder Hybrid - N/A-100.0% - -100.0% 73 0.00%
SubaruXV Crosstrek Hybrid - N/A-100.0% - -100.0% 13 0.00%
VolkswagenJetta Hybrid - N/A-100.0% - -100.0% 13 0.00%
Total Hybrid 22,017 -31.6%-2.3% 22,017 -2.3% 22,546
Total Auto Sales 1,151,832 -27.8%1.2% 1,151,832 1.2% 1,137,782
Overall Hybrid Take Rate1.91%1.91%1.98%

January 2018 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (January 2018): 5,800
Plug-in Hybrid Take-Rate: 0.50%

U.S. Plug-in Hybrid sales for January 2018

MfgrModel 1-18 Sales vs. 12-17 vs. 1-17 CY 2018 CY 18 vs 17 CY 2017 Current Month U.S. Share
ToyotaPrius Prime 1,496 -38.2%9.5% 1,496 9.5% 1,366 25.79%
ChevroletVolt 713 -63.2%-55.7% 713 -55.7% 1,611 12.29%
FordFusion Energi 640 -26.9%5.6% 640 5.6% 606 11.03%
HondaClarity Plug In 594 -33.9%N/A 594 N/A - 10.24%
MitsubishiOutlander Plug In 300 N/AN/A 300 N/A - 5.17%
BMWX5 261 -68.6%-0.4% 261 -0.4% 262 4.50%
FordC-Max Energi 234 -46.3%-50.5% 234 -50.5% 473 4.03%
BMW5-Series Plug in 224 -68.3%N/A 224 N/A - 3.86%
ChryslerPacifica 160 -28.3%1233.3% 160 1233.3% 12 2.76%
KiaNiro Plug In 155 N/AN/A 155 N/A - 2.67%
AudiA3 Plug In 145 -46.3%-62.5% 145 -62.5% 387 2.50%
MiniCountryman Plug In 127 76.4%N/A 127 N/A - 2.19%
PorscheCayenne S E-Hybrid 113 391.3%-36.2% 113 -36.2% 177 1.95%
VolvoXC60 Plug In 109 -37.4%N/A 109 N/A - 1.88%
BMW3-Series Plug in 101 -72.2%-21.7% 101 -21.7% 129 1.74%
VolvoXC90 Plug In 99 -73.1%3.1% 99 3.1% 96 1.71%
KiaOptima Plug In 86 -35.8%760.0% 86 760.0% 10 1.48%
HyundaiSonata Plug In 52 -49.5%85.7% 52 85.7% 28 0.90%
MercedesGLE 550e Plug In Hybrid 44 -46.3%-15.4% 44 -15.4% 52 0.76%
BMWi8 32 -60.0%-36.0% 32 -36.0% 50 0.55%
MercedesC350We Plug-in Hybrid 29 107.1%-86.2% 29 -86.2% 210 0.50%
VolvoS90 Plug In 27 -48.1%N/A 27 N/A - 0.47%
HyundaiIoniq Plug In 22 N/AN/A 22 N/A - 0.38%
BMW7-Series Plug in 18 -73.1%0.0% 18 0.0% 18 0.31%
MercedesS550 Plug In 13 -50.0%-76.4% 13 -76.4% 55 0.22%
CadillacCT6 6 -82.9%N/A 6 N/A - 0.10%
CadillacELR - N/A-100.0% - -100.0% 3 0.00%
PorschePanamera S E-Hybrid - N/A-100.0% - -100.0% 2 0.00%
Total PHEV 5,800 -45.2%4.6% 5,800 4.6% 5,547
Total Auto Sales 1,151,832 -27.8%1.2% 1,151,832 1.2% 1,137,782
Overall PHEV Rate0.50%0.50%0.49%
* Estimated

January 2018 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (January 2018): 6,085
Battery Electric Take-Rate: 0.53%

U.S. Battery Electric sales for January 2018

MfgrModel 1-18 Sales vs. 12-17 vs. 1-17 CY 2018 CY 18 vs 17 CY 2017 Current Month U.S. Share
TeslaModel 3* 1,900 81.0%N/A 1,900 N/A - 31.22%
ChevroletBolt EV 1,177 -63.5%1.3% 1,177 1.3% 1,162 19.34%
TeslaModel S* 900 -81.3%-25.0% 900 -25.0% 1,200 14.79%
TeslaModel X* 700 -79.4%-30.0% 700 -30.0% 1,000 11.50%
BMWi3** 382 -43.2%0.0% 382 0.0% 382 6.28%
HondaClarity BEV 203 -61.5%N/A 203 N/A - 3.34%
VWe-Golf 178 -48.1%-46.4% 178 -46.4% 332 2.93%
NissanLeaf 150 47.1%-80.6% 150 -80.6% 772 2.47%
Fiat500e* 136 -32.0%-55.4% 136 -55.4% 305 2.24%
KiaSoul EV 115 -43.6%-1.7% 115 -1.7% 117 1.89%
SmartforTwo EV 84 -34.9%460.0% 84 460.0% 15 1.38%
FordFocus EV 70 -38.1%25.0% 70 25.0% 56 1.15%
HyundaiIoniq EV 49 -38.0%1125.0% 49 1125.0% 4 0.81%
MercedesB-Class Electric 40 -64.0%-24.5% 40 -24.5% 53 0.66%
ChevroletSpark 1 -50.0%-75.0% 1 -75.0% 4 0.02%
Mitsubishii - N/AN/A - N/A - 0.00%
Total BEV 6,085 -59.3%12.6% 6,085 12.6% 5,402
Total Auto Sales 1,151,832 -27.8%1.2% 1,151,832 1.2% 1,137,782
Overall BEV Take Rate0.53%0.53%0.47%
* Estimated
** Breakdown between electric and range extended model is not available.

January 2018 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (January 2018): 0
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for January 2018

MfgrModel 1-18 Sales vs. 12-17 vs. 1-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US Share
HondaCivic - N/AN/A - N/A - N/A
Total CNG - -100.0% - N/A -
Total Auto Sales 1,151,832 -27.8%1.2% 1,151,832 1.2% 1,137,782
Overall CNG Take Rate0.00%0.00%0.00%

January 2018 Hydrogen Fuel Cell Electric Vehicle Car Sales Numbers

Hydrogen Fuel Cell Electric Vehicles sold in the U.S. (January 2018): 270
Hydrogen Fuel Cell Electric Vehicle Take-Rate: 0.02%

U.S. Hydrogen Fuel Cell Electric Vehicle sales for January 2018

MfgrModel 1-18 Sales vs. 12-17 vs. 1-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US Share
ToyotaMirai 213 -28.0%156.6% 213 156.6% 83 78.89%
HondaClarity 56 N/A33.3% 56 33.3% 42 20.74%
HyundaiTucson 1 0.0%-50.0% 1 -50.0% 2 0.37%
Total Fuel Cell 270 -9.1%112.6% 270 112.6% 127
Total Auto Sales 1,151,832 -27.8%1.2% 1,151,832 1.2% 1,137,782
Overall Fuel Cell Take Rate0.02%0.02%0.01%

January 2018 Diesel Car Sales Numbers

Diesels sold in the U.S. (January 2018): 6,733
Diesel Take-Rate: 0.58%

U.S. Diesel sales for January 2018

MfgrModel 1-18 Sales vs. 12-17 vs. 1-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US Share
FordTransit Diesel* 2,629 -39.3%-3.3% 2,629 -3.3% 2,720 39.05%
RamRam Pickup Diesel* 1,517 -29.8%363.9% 1,517 363.9% 327 22.53%
ChevroletColorado Diesel 554 -0.5%13.1% 554 13.1% 490 8.23%
VolkswagenTouareg Diesel 305 N/AN/A 305 N/A - 4.53%
BMW X5 Diesel 216 -63.8%730.8% 216 730.8% 26 3.21%
AudiQ7 Diesel 189 -31.5%N/A 189 N/A - 2.81%
GMCCanyon Diesel 181 -50.1%-21.0% 181 -21.0% 229 2.69%
GMCTerrain Diesel 162 -30.8%N/A 162 N/A - 2.41%
Porsche Cayenne Diesel 147 8.1%N/A 147 N/A - 2.18%
Land RoverRange Rover Sport 140 -28.9%-58.6% 140 -58.6% 338 2.08%
JaguarF-Pace 125 -28.6%-61.1% 125 -61.1% 321 1.86%
ChevroletCruze Diesel 108 -57.8%10700.0% 108 10700.0% 1 1.60%
Land RoverRange Rover Velar 102 -19.0%N/A 102 N/A - 1.51%
Land RoverRange Rover 92 -22.0%-61.5% 92 -61.5% 239 1.37%
BMW 3-Series Diesel 72 -62.3%-20.9% 72 -20.9% 91 1.07%
JaguarXE 41 -19.6%-22.6% 41 -22.6% 53 0.61%
JaguarXF 37 0.0%37.0% 37 37.0% 27 0.55%
VolkswagenPassat Diesel 27 -35.7%N/A 27 N/A - 0.40%
VolkswagenGolf Sportwagon Diesel 23 27.8%N/A 23 N/A - 0.34%
VolkswagenBeetle Diesel 20 233.3%N/A 20 N/A - 0.30%
RamPromaster Van Diesel 18 -47.1%-47.1% 18 -47.1% 34 0.27%
VolkswagenJetta Diesel 18 12.5%N/A 18 N/A - 0.27%
VolkswagenGolf Diesel 4 33.3%N/A 4 N/A - 0.06%
AudiA3 Diesel 3 -57.1%N/A 3 N/A - 0.04%
MercedesGL-Class Diesel 2 N/A-75.0% 2 -75.0% 8 0.03%
BMW 5-Series Diesel 1 N/A-95.7% 1 -95.7% 23 0.01%
AudiQ5 Diesel - N/AN/A - N/A - 0.00%
AudiA6 Diesel - N/AN/A - N/A - 0.00%
AudiA7 Diesel - N/AN/A - N/A - 0.00%
AudiA8 Diesel - N/AN/A - N/A - 0.00%
BMW 7-Series Diesel - N/AN/A - N/A - 0.00%
BMW X3 Diesel - N/A-100.0% - -100.0% 16 0.00%
JeepGrand Cherokee Diesel - N/A-100.0% - -100.0% 346 0.00%
MaseratiGhibli - N/AN/A - N/A - 0.00%
MercedesC-Class Diesel - N/AN/A - N/A - 0.00%
MercedesE-Class Diesel - N/A-100.0% - -100.0% 4 0.00%
MercedesGLS-Class Diesel - N/AN/A - N/A - 0.00%
MercedesGLK Class Diesel - N/AN/A - N/A - 0.00%
MercedesGLE-Class Diesel - N/A-100.0% - -100.0% 6 0.00%
MercedesML Class Diesel - N/A-100.0% - -100.0% 1 0.00%
Total Diesel 6,733 -32.2%27.0% 6,733 27.0% 5,300
Total Auto Sales 1,151,832 -27.8%1.2% 1,151,832 1.2% 1,137,782
Overall Diesel Take Rate0.58%0.58%0.47%
* Estimated