Starting in 2020, all of the Jaguar Land Rover new vehicle launches will be electrified.

New news came at Tech Fest 2017 in London yesterday, when the company’s Chief Executive Dr. Ralf Speth laid out JLR’s electrification strategy. Included were details on the Jaguar I-PACE, Jaguar E-Type Zero classic sports car, and the Jaguar Future-Type – with a somewhat later launch date penciled in at 2040.

“Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles,” Speth said. “Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”

As for so-called “mild hybrid” vehicles – or micro hybrid really – the automaker is likely referring to a 48-volt system to power other functions like dashboard electronics. The company has tested and spoken about future 48-volt systems in the past.

The British automaker depicts its long-term launch strategy as covering all the bases in its history and next era, covering past, present, and future.

Its classic Jaguar convertible E-type Zero will restore its classic look and will be available with its 1968 Series 1.5 Roadster body. The new electric vehicle will be able to go from 0 to 60 mph in 5.5 seconds.

The Jaguar E-type Zero It will tap into one of the world’s best known cars, acclaimed by Italian brand founder Enzo Ferrari as “the most beautiful car in the world,” according to Jaguar Land Rover.

As for the present, that’s covered by the Jaguar I-Pace Concept all-electric SUV. The utility vehicles will serve owners for everyday practical needs, and will be visually appealing. The company says it’s been designed to combine “a supercar silhouette with sports car performance.”

Representing the future, the Future-Type virtual concept will bring autonomous, connected, electric, and shared mobility to owners by 2040 and beyond.

The Future-Type concept vehicle will include a new technology called Sayer, named after Malcolm Sayer, designer of the E-type. It’s a voice activated steering wheel capable of carrying out hundreds of tasks. Sayer can be taken out of the car and used in the owner’s home for a variety of functions. It looks likely to be rolled out much sooner than the Future-Type launch, competing with other automakers’ connected car services.

Jaguar Land Rover shares the assumption with a few other automakers that by 2040, vehicles will be shared but not owned. That’s where the Future-Type vehicle will come to play.

The British automaker is using Tech Fest 2017 to showcase its vision for futuristic consumer products and to recruit future employees. In partnership with Grammy Award winning band Gorillaz, past of the event is designed to search for future talent.

Those interested in working as an engineer at Jaguar Land Rover have been invited to compete in a challenge testing their technical ability. They’ll check out a version of the Gorillaz garage to be possibly win a job with the British automaker. Called “Technology with Heart,” the automaker’s inaugural Tech Fest hopes to provide a positive image to the role automakers will play in reshaping the industry.

One of the displays will show a surfboard made from 100 per cent recycled polyurethane plastic. The surfboard was recently tested by Lucy Campbell, the UK’s top female surfer. For Jaguar Land Rover, its part of the company’s goal to achieve zero waste to landfill with the ‘Waste to Wave’ project being part of it.

Autonomous Urban Drive in a Range Rover Sport will be showcased at the event, as well. It’s already been tested by the company at level four autonomy.

The Jaguar E-PACE concept will also be shown as a compact performance SUV.

SEE ALSO:   Jaguar E-Pace Sets Guinness World Record During Barrel Roll

It will clearly be a Jaguar on the outside, and will be packed inside with connected, modern, practical features that will make it “utterly engaging to drive.”

Visitors can play a virtual game with the E-PACE tied into its Guinness World Record barrel roll back in July.