In its bid to electrify Europe, IONITY has introduced its new ultra-fast charging station designs capable of 350-kW charges.

In a statement, IONITY provides an in-depth explanation of its design language.

“As if it were floating, the light box sits like a roof over the slender vertical pylon, giving the charging station the appearance of a beacon, an effect, which is particularly striking at night. In keeping with the character of EMobility, the station’s architecture conveys an open, light and warm sense of space.

Crisp, simple structures and surfaces, smart interfaces and a mixture of robust lightweight materials merge together into a seamless ‘charging experience’. In keeping with the IONITY logo, the colours represent the flow of energy during the charging process as depicted by the charge status.”

With regards to competitors, current Tesla Supercharger stations rated at 145 kW with vehicle charging up to 120 kW, Ionity will be rated between 150 kW and 350 kW. In late 2016, Tesla CEO Elon Musk teased “Supercharger V3” units that would match IONITY’s rate, with no specificity on the details nor its release to date.

EVGo, the largest US-based public EV charging network provider, also oversaw an expansion of more than 1,000 DC fast chargers in 66 markets, setting company records for charging sessions and fast charging minutes. This contributed to a 50-percent year-over-year growth in EV-miles charged from 2016 to 2017.

In Nov. 2017, IONITY also announced a partnership with Shell to install fast-charging stations at its gas stations, along with European-based “Tank & Rast,” “Circle K” and “OMV.”

A collaboration between BMW, Ford, Volkswagen, and Daimler, along with various utility and gas companies, Munich-Germany-based IONITY is a developer and operator of approximately 400 proprietary charging stations in 18 Europian countries.

Its goal is to install a multi-national network of 400-charging stations through 2020 with multi-brand capacity, or the ability to charge multiple electric vehicle models. Its inaugural stations, dispersed 120 km apart, were first installed in Germany, Norway, and Australia.