An arguably corny news angle, Honda’s communications department has been playing up the Halloween “trick or treat” line for the dealer launch of it’s Accord full hybrid today.

Fortunately for the Japanese automaker, it can be as cheesy as it wants because its engineers can back up the giddiness with something that looks like it will be a winner.

And, as Honda has at every opportune moment, it is gleefully reminding us the new mid-sized hybrid starting at $29,945 including destination is EPA rated at 50 mpg in the city.

Other numbers of note are 45 mpg highway and 47 combined, and the car comes in two higher trim levels – the EX-L starting at $32,695, and Hybrid Touring at $35,695.

All models are premium level and even the entry is an “EX” level content-wise. Honda is spec’ing the car for a slightly richer demographic than other competitors starting a few thousand less, because it thinks this is where the car needs to be, it says.

A respectable content level is included however, so that needs to be considered when attempting apple-to-apple price comparisons between this one, and say, the Toyota Camry Hybrid, Ford Fusion Hybrid, Kia Optima Hybrid, and Hyundai Sonata Hybrid, etc.

Incidentally, Honda’s 47 mpg combined beats them all except the Ford. And 47 happens to be the exact number Ford has touted for its Fusion Hybrid and C-Max Hybrid before Ford had to reign in its enthusiasm and the C-Max was demoted to 43 mpg combined.

Honda’s innovative alternative hybrid powertrain sports such novelties as the “world’s most” thermally efficient production gas engine and no actual transmission. Of course it has an effective transmission, and this is made up by a pair of permanent-magnet motors that simulate a continuously variable transmission for smooth and seamless operation.

In a media drive in Texas early this month, journalists driving on their best behavior were able to milk the mileage from the “trick” new Accord Hybrid for a “treat” of as high as 60-some mpg in a simulated combined loop on public roads, and over 80 mpg was hit in a slow-going “city” loop.

Your actual mileage will vary!

And, juicing the go-pedal hard will easily plummet mileage into the low 40s and high 30s or lower if you absolutely insist.

For more details, check out our first drive review.