Honda today released an artist’s rendition of its next-generation fuel cell electric vehicle (FCEV) which will make its world debut next week at the Los Angeles Auto Show.

While mass-market acceptance for hydrogen-powered cars is still in question, Honda aims to launch the new production vehicle in 2015, a timeframe that coincides with Toyota’s pending fuel cell sedan.

Honda has been an innovator with this technology for more than a decade, and as far back as 2002 it was the first to offer a limited-scope retail program for fleet customers.

Its present-day FCX Clarity is also a limited-market car, and of them, Honda says “about two dozen customers” are driving the FCEV as Honda collects data, and plans for bigger things.

“The Honda FCEV Concept demonstrates the company’s vision for the future of personal mobility and our commitment to developing advanced alternative fuel vehicles,” said Mike Accavitti, senior vice president of American Honda Motor Co., Inc. “As we work toward the introduction of our next-generation fuel-cell vehicle in 2015, our long-term experience with fuel-cell technologies will help us pave a way towards a zero-emissions future.”

If you did not know, fuel cell cars such as Honda and Toyota have demonstrated are actually a form of hybrid they make parallel use of the fuel cell stack and on-board batteries. Driveability is usually reported as smooth with the propulsion batteries offering characteristics on par with battery electric vehicles.

The teaser image shown reveals less than Toyota has, and merely indicates design direction, but technological and other details will be divulged Nov. 20 at 1:35 p.m. PST in LA.