This week Honda announced it aims to produce an electrified version of two-thirds of all new car models sold in Europe by 2025.

The word came via Honda president and CEO, Takahiro Hachigo in a speech delivered during the unveiling of the Urban EV Concept at the Frankfurt Auto Show, and the goal is part of Honda’s new “Electric Vision,” a description of Honda’s commitment to the technology.

“Here in Europe, we see this move towards electrification gathering pace at an even higher rate than elsewhere,” said Hachigo.

SEE ALSO: Honda Urban EV Concept Shown at Frankfurt Motor Show

The automaker’s objective follows on the heels of its 2016 standing as one of the fastest-growing auto brands in Europe with 20.8 percent year-over-year growth, compared to the rest of the EU car market of 6.8 percent.

Globally, Honda expects two-thirds of all new car sales to offer electrified versions by 2030.

At the moment, there are highly ambitious plans to promote research and development in Europe. In addition to introducing more electrified options beyond its Honda CR-V Hybrid at the Frankfurt Motor Show, pilot projects testing vehicle upgrades will begin in Europe. This includes Honda’s new Power Manager concept, a technology which controls the flow of energy from a car battery into the home and vice versa, reducing the need to fuel up outside the home. Plans are to start testing in France with a rollout by 2020.

Look for Honda to reveal a global target date for when all vehicles will carry electric options in the near future.