Goodyear introduced a new electric vehicle prototype tire at the Geneva Motor Show.

The tire, called the EfficientGrip Performance, comprises of a thin-channeled tread design with allows a larger rubber surface area to hit terrain with more torque and skid-resistance, a function traditional radial-grooved tires do not perform as well. Sound-resistant grooves also reduce tire and cabin noise, with a sidewall reducing aerodynamic drag to increase range.

“The combination of increasing regulations to reduce emissions, the desire to reduce dependence on fossil fuels, and rapid gains in battery technology is creating an ideal environment for electric vehicles,” said Chris Delaney, president of Goodyear Europe, Middle East, and Africa.”We are working with automakers to introduce our Electric Drive Technology next year designed to address the unique performance requirements of this growing vehicle segment.”

The EfficientGrip Performance is designed to address heavier vehicle weight and increased torque that could cause more wear and tear on tires, wearing down up to 30 percent faster than traditional tires.

At the Geneva Auto Show, Goodyear continues its torrid run, releasing two additional prototype tires – the Intelligent Tire Prototype for fleet operators and its Oxygene wheel.

The former uses real-time data sharing using sensor-embedded tires to update owners with wear, temperature, and pressure data, with the latter capable of generating energy with a moss center replicating the plant process of photosynthesis, a solution aimed for urban environments with poor air quality levels.

The EfficientGrip Performance will hit the European market by 2019. No word if it will make it to the US.

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