The future of transportation is anyone’s guess, but marketers are betting on various technologies that may compete or complement over the next decade.

To get a clearer view of what GM and Toyota are thinking, Automotive News posted a video report giving a bit more than the usual one-line snippet you may read in a written report.

Toyota says it is ready to start the long-delayed push for production hydrogen fuel cell vehicles. At the same time, it does not wish to force technologies on consumers, but “educate” them and let them see the light, said Toyota’s Justin Ward, general manager, Powertrain System Control Department.

According to First Element Fuel, the infrastructure supplier building hydrogen stations in California, questions of whether fuel cells are viable is now settled.

“We think this debate is over,” said Shane Stephen Romero, Co-President of FEFuel.

But could it be Toyota will also have a conflict of interest in creating long-range EVs like Tesla and others are shooting for? Ward concedde a use for a short range battery electric car, but the fuel cells are being touted for their quick refueling and long range.

Meanwhile General Motors said it likes diesel, among other technologies. It predicts up to 10 percent of passenger cars and light duty trucks will be oil burners by 2020, compared to a small fraction of that now.

According to GM’s Global Powertrain VP, Steve Kiefer, GM will also make more diesel passenger cars, including possibly a Cadillac.

Beyond this, Kiefer said GM is “equally” looking at gasoline diesel engines, better transmissions, and “significant” market share for electrified vehicles.