Ford is going on an all-out blitz towards expansion in China, announcing the launch of 50 new Ford and Lincoln vehicles by 2025.

Its China expansion strategy will focus on introducing 15 battery electric and plug-in hybrids. Of the 50, eight will be all-new SUVs along with five locally built vehicles, exclusive to China, with a 2019 production start date. These models include the automaker’s first all-electric compact SUV and a Lincoln premium SUV.

“China is not only the largest car market in the world, it’s also at the heart of electric vehicle and SUV growth and the mobility movement,” said Bill Ford, executive chairman and great-grandson of company founder Henry Ford. “The progress we have achieved in China is just the start. We now have a chance to expand our presence in China and deliver even more for customers, our partners, and society.”

Separately, a $750 million Zotye-Ford venture, announced in mid-November, will work to create a new line of electric vehicles for Chinese consumers along with vehicle connectivity and new mobility service solutions.

Outside of new models, Ford has also bolstered its position in the region with a new product development facility, the Nanjing Test Center. Opened last month, the facility will house units for emissions testing and run three-kilometer test tracks and around 80 real-world road conditions. A separate project set to launch next year, Quick Lane, will deliver routine maintenance and light repair services for all Fords, with plans for 100 new locations.

Other agreements have focused on distribution, marketing, sales, and brand development-related activities alongside joint partners. Ford also continues to pursue joint venture agreements with partners such as Changan Ford Automobile Corporation Ltd. and Jiangling Motors Corporation to build manufacturing plants and automobiles.

This year, China has served as a premium destination for automakers to expand product lines and develop EV technology. The region is responsible for more than 40 percent of global EV sales and is, arguably, one of the strongest advocates for low-emission mandates this year.