Ford is making a bold claim with its newest service, FordPass.

As the company focuses on transforming into an auto and mobility company, the American automaker has announced FordPass, a platform that “aims to do for car owners what iTunes did for music fans,” Ford said.

The service will launch in April and will be free for all vehicle owners, regardless of whether you have a Ford. Members will be able to talk to personal mobility assistants called FordGuides night or day to help troubleshoot mobility challenges, whether it is to find a more efficient way to get around or booking parking prior to arriving at their destination. FordPass will also allow members to reserve and pay for advance parking, virtually build their ideal vehicle at one of several FordHubs globally and receive rewards with participating retailers for FordPass membership loyalty.

The company is working with ParkWhiz and Parkopedia to assist people with finding parking more easily, while a relationship with FlightCar helps users borrow and share vehicles when they travel. Future services being added include ride sharing, car sharing, multimodal transportation and more. The app also includes FordPay, a virtual wallet that allows users to easily pay for the services.

Member who own Ford vehicles equipped with SYNC Connect can also use FordPass to access vehicle features such as remote start, lock and unlock, fuel, oil and battery charge levels, tire pressure readings and to locate their vehicle.

As for rewards, FordPass will recognize members with access to merchandise and unique experiences at affinity partners such as McDonald’s, 7-Eleven and others. Lastly, FordPass includes the opening of FordHubs, urban storefronts where consumers can explore the American automaker’s latest innovations, learn about its mobility services and experience exclusive events. The first of the FordHubs will open later this year at Westfield Trade Center in New York, followed by FordHubs in San Francisco, London and Shanghai.

“Ford always has been motivated to make people’s lives better,” said Mark Fields, Ford president and CEO. “We did it when we put the world on wheels a century ago and we do it now through our strong lineup of cars, SUVs, trucks and electrified vehicles. Today, we take our commitment one step further with the introduction of FordPass – an all-new platform that may be our most revolutionary yet.”

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