Fisker, Inc. launched pre-orders for its all-electric EMotion yesterday with a new video aimed at stirring enthusiasm.

The EMotion’s base price is $129,500. Reservations are $2,000, and limited to two per person. The carmaker reassures that deposits are fully refundable.

An email was sent yesterday to interested parties on the EMotion list encouraging fans to “Join the movement!” Themes shown with car photos included disruptive technology, moving boundaries, emotionally exhilarating, and sophisticated and sexy.

The emotional experience is the theme of the video, “Fisker Emotion – Electrifying Emotions.” That taps into the passionate audience Fisker had previously built for the now-defunct Fisker Karma plug-in hybrid sports car.

One of them, named Fidget Deez, left such a comment on the Vimeo page:

“I am placing my reserve this week as I just let go of my last model Fisker Karma Eco Chic today! Design, efficiency, and performance make this a beautiful masterpiece of an EV option and I really cannot wait to get mine ordered!”

Fisker EMotion – Electrifying Emotions from Fisker Inc. on Vimeo.

The new video starts with in-studio exterior panning shots of shining corners and curves. The innovative brake and headlights flash on.

Next you can view the EMotion parked on a highway with wind turbines churning in the breeze, and the sports car’s details shimmering in the sunshine. It was likely shot on the way to the Palm Spring resort town in Southern California, with Fisker’s corporate headquarters not far away in Los Angeles.

Company founder Henrik Fisker has emphasized the company’s commitment to reducing carbon emissions with its all-electric supercar that can be powered by renewable energy like wind and solar.

The video shows the recognized Fisker emblem and a new etching for the EMotion badge.

A song called “You’re So Fine,” plays in the background to raise more excitement for the launch.

More announcements will be sent out to fans and media in the days ahead, such as when and where you can pick up on the first deliveries of the EMotion. Fisker had said that the first deliveries will be announced after the vehicle is shown in mid-2017. That could mean the delivery schedule will come out soon.

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The company did send out specifications and three display photos earlier this month.

The EMotion’s 400 miles of range per charge has been a top selling point for the company, along with hitting a top speed of 161 mph.

Going lightweight with advanced aerodynamic design is behind the long range the electric car will meet. That’s being accomplished by using carbon fiber and aluminum.

Fisker says it’s brought performance car design background to the EMotion through emphasis place on shape and design appropriate for high performance, safety, comfort, and convenience.