The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.
Overall sales for February were down slightly from a year ago but as usual they were up significantly from January. Plug ins, battery electrics, and diesels were up from a year ago on the strength of new products, while hybrids were down.
Sales for full electric vehicles were up from February of last year based upon sales of the Model 3, Model X, BMW i3, and Chevy Bolt. Sales of the Tesla Model S were down. While sales of the Model 3 remain far below plan (including Tesla’s revised plans), sales are growing but meeting the goal of 2,500 a week by the end of March seems unlikely. Sales of the Model S and X are rather modest, but we expect that the last month of the quarter will result in greater sales, albeit less than in previous years. Sales of the Bolt increased from January, although sales in January and February were below most months of last year when the model was ramping up. Nissan LEAF sales are still modest, but are starting to increase as availability of the new model expands. Even with these issues, the category is up by almost 30% for the year based upon the launch of the Tesla Model 3. Given the three products in its lineup, Tesla has over half of battery electric vehicle market share.
ALSO SEE: January 2018 Dashboard
Plug in hybrids also had a very good month as compared to last year as the Prius Prime sold well. The Chevy Volt is second in the category, but sales have been hurt as demand has moved from the Volt to the Bolt. The Honda Clarity is relatively new to the market and is the third best-selling product in the category. The Mitsubishi Outlander plug in is in its second month at over 300 units. The Mercedes GLC 350e plug in is new to the market this month, although volumes were very modest. The GLC joins the GLE, C-Class, and S-Class as Mercedes offers a broad line of plug ins.
Hybrids were down from year-ago and year-to-date as the segment leaders are flat or down. The Ford Fusion is down year-to-date, while the Prius Liftback is down as compared to last February and year-to-date. Slow sales of the Prius are a recurring story, and without significant incentives this result is unlikely to change going forward. In fact, the Prius Liftback is selling well in Japan and it is unlikely that volumes made available to the US market will increase. Other leading vehicles in the segment did better in February including the Toyota RAV4, Kia Niro, and Toyota Camry. The Hyundai Ioniq hybrid is relatively new to the market and has seemingly found its monthly level at about 1,000. The Nissan Rogue hybrid is selling well below the Toyota RAV4 and the Honda CR-V hybrid remains as a likely entrant which has just been confirmed for Europe, but not yet for the US.
In the diesel category, the Ford Transit and Ram Pickup (volumes are estimated for both) lead the category, and represent almost two-thirds of total sales. Sales from the Volkswagen Group continue (as the EPA and California Air Resources Board have allowed vehicles to be sold after being modified), but the volumes are modest. It is likely that new vehicles from the Volkswagen Group will not be offered with diesel engines in the US. BMW continues to offer products at modest levels, with Mercedes clearing their existing stock. GM is offering the GMC Terrain and Canyon and the Chevrolet Colorado and Cruze, although volumes are relatively modest.
Fuel cell vehicles are only offered by Honda, Toyota, and Hyundai and only available in California. This is because the necessary fueling infrastructure is only available there. Hyundai sales are negligible as they prepare for a new model. The Toyota Mirai has been the segment leader, but the Honda Clarity has returned to the market in the last two months after a three-month hiatus. Toyota’s sales are somewhat more consistent with over two years of sales.
Battery Electrics sold in the U.S. (February 2018): 8,344February 2018 Battery Electric Car Sales Numbers
Battery Electric Take-Rate: 0.64%U.S. Battery Electric sales for February 2018
Brand Model 2-18 Sales vs. 1-18 vs. 2-17 CY 2018 CY 18 vs 17 CY 2017 Current Month U.S. Share Current Month Manufacturer Share Tesla Model 3* 2,600 36.8% N/A 4,500 N/A - 31.16% Tesla 55.13% Chevrolet Bolt EV 1,424 21.0% 49.6% 2,601 23.0% 2,114 17.07% General Motors 17.07% Tesla Model S* 1,100 22.2% -35.3% 2,000 -31.0% 2,900 13.18% Nissan 10.73% Tesla Model X* 900 28.6% 12.5% 1,600 -11.1% 1,800 10.79% BMW 7.47% Nissan Leaf 895 496.7% -13.7% 1,045 -42.2% 1,809 10.73% VW 2.37% BMW i3** 623 63.1% 95.9% 1,005 43.6% 700 7.47% Hyundai 1.99% VW e-Golf 198 11.2% -32.4% 376 -39.8% 625 2.37% Daimler 1.67% Kia Soul EV 163 41.7% 7.2% 278 3.3% 269 1.95% Chrysler 1.50% Fiat 500e* 125 -8.1% -55.8% 261 -55.6% 588 1.50% Honda 1.25% Honda Clarity BEV 104 -48.8% N/A 307 N/A - 1.25% Ford 0.84% Smart forTwo EV 90 7.1% 309.1% 174 370.3% 37 1.08% Mitsubishi 0.00% Ford Focus EV 70 -4.1% -69.3% 143 -49.6% 284 0.84% Mercedes B-Class Electric 49 22.5% -12.5% 89 -18.3% 109 0.59% Hyundai Ioniq EV 3 -93.9% 200.0% 52 940.0% 5 0.04% Chevrolet Spark - -100.0% -100.0% 1 -87.5% 8 0.00% Mitsubishi i - N/A -100.0% - -100.0% 1 0.00% Total BEV 8,344 37.1% 42.7% 14,432 28.3% 11,249 Total Auto Sales 1,297,439 12.6% 14.0% 2,449,271 -0.6% 2,465,090 Overall BEV Take Rate 0.64% 0.59% 0.46% * Estimated ** Breakdown between electric and range extended model is not available.
Plug-In Hybrids sold in the U.S. (February 2018): 8,152February 2018 Plug-In Hybrid Car Sales Numbers
Plug-In Hybrid Take-Rate: 0.63%U.S. Plug-In Hybrid sales for February 2018
Brand Model 2-18 Sales vs. 1-18 vs. 2-17 CY 2018 CY 18 vs 17 CY 2017 Current Month U.S. Share Current Month Manufacturer Share Toyota Prius Prime 2,050 37.0% 50.5% 3,546 30.0% 2,728 25.15% Toyota 25.15% Chevrolet Volt 983 37.9% -46.0% 1,696 -50.6% 3,431 12.06% BMW 16.11% Honda Clarity Plug In 881 48.3% N/A 1,475 N/A - 10.81% General Motors 12.35% Ford Fusion Energi 794 24.1% -5.1% 1,434 -0.6% 1,443 9.74% Ford 11.48% BMW X5 596 128.4% 116.7% 857 59.6% 537 7.31% Honda 10.81% BMW 5-Series Plug in 413 84.4% N/A 637 N/A - 5.07% Hyundai 7.13% Mitsubishi Outlander Plug In 323 7.7% N/A 623 N/A - 3.96% Mitsubishi 3.96% Kia Niro Plug In 246 58.7% N/A 401 N/A - 3.02% VW 3.94% Chrysler Pacifica 230 43.8% N/A 390 3150.0% 12 2.82% Volvo 3.56% Audi A3 Plug In 199 37.2% -50.3% 344 -56.3% 787 2.44% FCA 2.82% Hyundai Ioniq Plug In 178 709.1% N/A 200 N/A - 2.18% Daimler 2.70% Mercedes C350We Plug-in Hybrid 172 493.1% 237.3% 201 -23.0% 261 2.11% Volvo XC60 Plug In 155 42.2% N/A 264 N/A - 1.90% BMW 3-Series Plug in 142 40.6% -1.4% 243 -11.0% 273 1.74% Ford C-Max Energi 142 -39.3% -77.8% 376 -66.2% 1,112 1.74% Porsche Cayenne S E-Hybrid 121 7.1% 0.0% 234 -21.5% 298 1.48% Volvo XC90 Plug In 106 7.1% 27.7% 205 14.5% 179 1.30% Kia Optima Plug In 103 19.8% 68.9% 189 166.2% 71 1.26% Mini Countryman Plug In 100 -21.3% N/A 227 N/A - 1.23% Hyundai Sonata Plug In 54 3.8% -35.7% 106 -5.4% 112 0.66% Mercedes GLE 550e Plug In Hybrid 40 -9.1% -32.2% 84 -24.3% 111 0.49% BMW i8 39 21.9% -32.8% 71 -34.3% 108 0.48% Volvo S90 Plug In 29 7.4% N/A 56 N/A - 0.36% Cadillac CT6 24 300.0% N/A 30 N/A - 0.29% BMW 7-Series Plug in 23 27.8% -34.3% 41 -22.6% 53 0.28% Mercedes GLC 350e Hybrid 5 N/A N/A 5 N/A - 0.06% Mercedes S550 Plug In 3 -76.9% -94.1% 16 -84.9% 106 0.04% Porsche Panamera S E-Hybrid 1 N/A 0.0% 1 -66.7% 3 0.01% Cadillac ELR - N/A N/A - -100.0% 3 0.00% Total PHEV 8,152 39.3% 34.1% 13,952 20.0% 11,628 Total Auto Sales 1,297,439 12.6% 14.0% 2,449,271 -0.6% 2,465,090 Overall PHEV Rate 0.63% 0.57% 0.47% * Estimated
Hybrids sold in the U.S. (February 2018): 24,900February 2018 Hybrid Car Sales Numbers
Hybrid Take-Rate: 1.92%U.S. Hybrid sales for February 2018
Brand Model 2-18 Sales vs. 1-18 vs. 2-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US Share Current Month Manufacturer Share Ford Fusion Hybrid 5,059 100.8% 2.4% 7,578 -22.6% 9,795 20.32% Toyota 53.27% Toyota Prius Liftback 3,889 -3.0% -28.2% 7,900 -20.8% 9,971 15.62% Ford 24.31% Toyota RAV4 3,657 4.4% 18.7% 7,159 19.8% 5,978 14.69% Hyundai/Kia 14.17% Kia Niro Hybrid 1,826 12.0% -14.8% 3,456 58.2% 2,185 7.33% General Motors 4.78% Toyota Camry Hybrid 1,557 -3.9% 16.8% 3,178 23.6% 2,571 6.25% Honda 1.78% Toyota Highlander Hybrid 1,094 12.1% -18.3% 2,070 8.4% 1,910 4.39% Nissan 1.70% Hyundai Ioniq Hybrid 975 8.1% N/A 1,877 N/A - 3.92% BMW 0.00% Toyota Prius C 716 -11.7% -47.8% 1,527 -39.3% 2,515 2.88% Mercedes-Benz 0.00% Ford C-Max Hybrid 709 0.0% 4.9% 1,418 23.4% 1,149 2.85% Subaru 0.00% Lexus RX 400 / 450 h 668 14.6% 31.8% 1,251 31.7% 950 2.68% Volkswagen 0.00% Buick Lacrosse Hybrid 567 24.9% 4625.0% 1,021 3303.3% 30 2.28% Lexus NX Hybrid 518 13.1% 181.5% 976 168.9% 363 2.08% Toyota Avalon Hybrid 513 7.5% 10.6% 990 8.6% 912 2.06% Toyota Prius V 415 -33.6% -53.5% 1,040 -37.3% 1,659 1.67% Kia Optima Hybrid 399 -18.9% 55.3% 891 84.1% 484 1.60% Chevrolet Malibu Hybrid 383 132.1% -28.3% 548 -37.2% 873 1.54% Nissan Rogue Hybrid 381 5.2% N/A 743 N/A - 1.53% Hyundai Sonata 328 -13.9% -76.4% 709 -71.3% 2,472 1.32% Lincoln MKZ 286 34.3% -49.8% 499 -51.9% 1,037 1.15% Honda Accord Hybrid 250 -48.7% -86.6% 737 -79.4% 3,578 1.00% GMC Sierra Hybrid 239 67.1% 23800.0% 382 38100.0% 1 0.96% Lexus ES Hybrid 219 -15.1% -33.6% 477 -16.6% 572 0.88% Acura MDX Hybrid 104 10.6% N/A 198 N/A - 0.42% Acura RLX Hybrid 60 0.0% 122.2% 120 215.8% 38 0.24% Infiniti Q50 Hybrid 39 44.4% -71.7% 66 -75.2% 266 0.16% Acura NSX Hybrid 17 -50.0% -63.0% 51 -46.9% 96 0.07% Lexus LC 500h 13 225.0% N/A 17 N/A - 0.05% Honda CR-Z 9 12.5% -92.4% 17 -91.8% 207 0.04% Infiniti Q70 Hybrid 4 0.0% 0.0% 8 -11.1% 9 0.02% Lexus GS 450h 4 0.0% -20.0% 8 -27.3% 11 0.02% Honda Civic Hybrid 2 N/A -75.0% 2 -91.7% 24 0.01% Acura ILX Hybrid - N/A N/A - N/A - 0.00% Audi Q5 Hybrid - N/A N/A - N/A - 0.00% BMW ActiveHybrid 5 (535ih) - N/A N/A - N/A - 0.00% BMW 7-Series ActiveHybrid - N/A N/A - N/A - 0.00% Buick Regal Hybrid - N/A N/A - -100.0% 3 0.00% Chevrolet Impala Hybrid - N/A N/A - N/A - 0.00% Honda Insight - N/A N/A - -100.0% 1 0.00% Infiniti QX60 Hybrid - N/A -100.0% - -100.0% 97 0.00% Lexus CT200h - -100.0% -100.0% 3 -99.6% 851 0.00% Lexus LS 600h - N/A N/A - N/A - 0.00% Mercedes E400H - N/A N/A - -100.0% 1 0.00% Nissan Pathfinder Hybrid - N/A -100.0% - -100.0% 163 0.00% Subaru XV Crosstrek Hybrid - N/A -100.0% - -100.0% 19 0.00% Volkswagen Jetta Hybrid - N/A -100.0% - -100.0% 25 0.00% Total Hybrid 24,900 13.1% -11.9% 46,917 -7.7% 50,816 Total Auto Sales 1,297,439 12.6% 14.0% 2,449,271 -0.6% 2,465,090 Overall Hybrid Take Rate 1.92% 1.92% 2.06%
Diesels sold in the U.S. (February 2018): 8,156February 2018 Diesel Car Sales Numbers
Diesel Take-Rate: 0.63%U.S. Diesel sales for February 2018
Brand Model 2-18 Sales vs. 1-18 vs. 2-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US Share Current Month Manufacturer Share Ford Transit Diesel* 3,383 28.7% -6.6% 6,012 -5.2% 6,341 41.48% Ford 41.48% Ram Ram Pickup Diesel* 1,917 34.7% 925.1% 3,340 549.8% 514 23.50% Chrysler 23.77% Chevrolet Colorado Diesel 624 12.6% -5.9% 1,178 2.2% 1,153 7.65% GM 16.96% GMC Terrain Diesel 401 147.5% N/A 563 N/A - 4.92% Jaguar Land Rover 6.65% BMW X5 Diesel 299 38.4% 94.2% 515 186.1% 180 3.67% Volkswagen 5.90% GMC Canyon Diesel 228 26.0% -34.5% 409 -29.1% 577 2.80% BMW 5.21% Volkswagen Touareg Diesel 176 -42.3% N/A 481 N/A - 2.16% Mercedes-Benz 0.04% Land Rover Range Rover Velar 149 46.1% N/A 251 N/A - 1.83% Audi Q7 Diesel 136 -28.0% N/A 325 N/A - 1.67% Chevrolet Cruze Diesel 130 20.4% 2500.0% 238 3866.7% 6 1.59% BMW 3-Series Diesel 126 75.0% 48.2% 198 12.5% 176 1.54% Land Rover Range Rover Sport 116 -17.1% -64.2% 256 -61.3% 662 1.42% Jaguar F-Pace 111 -11.2% -61.7% 236 -61.4% 611 1.36% Porsche Cayenne Diesel 94 -36.1% N/A 241 N/A - 1.15% Land Rover Range Rover 81 -12.0% -70.5% 173 -66.3% 514 0.99% Jaguar XE 63 53.7% -29.2% 104 -26.8% 142 0.77% Volkswagen Jetta Diesel 30 66.7% N/A 48 N/A - 0.37% Jaguar XF 22 -40.5% -37.1% 59 -4.8% 62 0.27% Ram Promaster Van Diesel 22 22.2% -15.4% 40 -33.3% 60 0.27% Volkswagen Passat Diesel 21 -22.2% N/A 48 N/A - 0.26% Volkswagen Golf Sportwagon Diesel 10 -56.5% N/A 33 N/A - 0.12% Volkswagen Beetle Diesel 9 -55.0% N/A 29 N/A - 0.11% Volkswagen Golf Diesel 4 0.0% N/A 8 N/A - 0.05% Mercedes GL-Class Diesel 2 0.0% -33.3% 4 -63.6% 11 0.02% Audi A3 Diesel 1 -66.7% N/A 4 N/A - 0.01% Mercedes ML-Class Diesel 1 N/A N/A 1 0.0% 1 0.01% Audi Q5 Diesel - N/A N/A - N/A - 0.00% Audi A6 Diesel - N/A N/A - N/A - 0.00% Audi A7 Diesel - N/A N/A - N/A - 0.00% Audi A8 Diesel - N/A N/A - N/A - 0.00% BMW 5-Series Diesel - -100.0% -100.0% 1 -97.2% 36 0.00% BMW 7-Series Diesel - N/A N/A - N/A - 0.00% BMW X3 Diesel - N/A -100.0% - -100.0% 19 0.00% Jeep Grand Cherokee Diesel - N/A -100.0% - -100.0% 725 0.00% Maserati Ghibli - N/A N/A - N/A - 0.00% Mercedes C-Class Diesel - N/A -100.0% - -100.0% 8 0.00% Mercedes E-Class Diesel - N/A -100.0% - -100.0% 6 0.00% Mercedes GLS-Class Diesel - N/A N/A - N/A - 0.00% Mercedes GLK Class Diesel - N/A N/A - N/A - 0.00% Mercedes GLE-Class Diesel - N/A -100.0% - -100.0% 8 0.00% Total Diesel 8,156 22.8% 25.2% 14,795 25.3% 11,812 Total Auto Sales 1,297,439 12.6% 14.0% 2,449,271 -0.6% 2,465,090 Overall Diesel Take Rate 0.63% 0.60% 0.48% * Estimated
Hydrogen Fuel Cell Electric Vehicles sold in the U.S. (February 2018): 416February 2018 Hydrogen Fuel Cell Electric Vehicle Car Sales Numbers
Hydrogen Fuel Cell Electric Vehicle Take-Rate: 0.03%U.S. Hydrogen Fuel Cell Electric Vehicle sales for February 2018
Brand Model 2-18 Sales vs. 1-18 vs. 2-17 CY 2018 CY 18 vs 17 CY 2017 Current Month US Share Current Month Manufacturer Share Honda Clarity 249 344.6% 822.2% 305 342.0% 69 59.86% Honda 59.86% Toyota Mirai 166 -22.1% 50.9% 379 96.4% 193 39.90% Toyota 39.90% Hyundai Tucson 1 0.0% -80.0% 2 -71.4% 7 0.24% Hyundai 0.24% Total Fuel Cell 416 54.1% 193.0% 686 155.0% 269 Total Auto Sales 1,297,439 12.6% 14.0% 2,449,271 -0.6% 2,465,090 Overall Fuel Cell Take Rate 0.03% 0.03% 0.01%