Los Angeles-based start-up Faraday Future plans to build an EV to compete with Tesla, but not much else is known about the company’s goals.

The lack of clear details about what the company plans to build hasn’t stopped it from breaking ground on a factory in North Las Vegas – Faraday Future is even hiring workers for said factory.

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Part of the uncertainty is that Faraday Future itself hasn’t said what type or size vehicle or vehicles it plans to build – only that it plans to build an EV of some sort. All that’s known is the company has come up with a flexible design that could tease a small car, a large car, or something in between. It could even be working on race car, not a street car, though it’s hinted it is a consumer vehicle it has in the works.

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The design allows for batteries to be added or removed, which would affect length, efficiency, and wheelbase.


No details were announced regarding sales plans, either, but Faraday has said in the past that its vehicle will have a luxury price tag and it might be offered to consumers either via shared ownership or subscription, as opposed to simply being purchased.

What is known is that the facility, located at Apex Industrial Park will be about 3 million square feet and will be placed on a 900-acre plot of land. Faraday Future is investing $1 billion and hiring 4,500 workers over the next 10 years. That’s part of a December deal struck with Nevada legislators, a deal that gives the company $215 million in tax incentives.

This bat-mobile type concept car is what Faraday did show at a first reveal event.

This bat-mobile type concept car is what Faraday did show at a first reveal event.

Faraday Future says half the new hires will be Nevada residents. Tesla recently experienced some labor strife when it came to light that some of its gigafactory employees were residents of neighboring states.

The plant director, Andrew DeHaan, is a former Tesla employee, and Michael Johnson, the plant director of logistics, has worked for Ford and automotive supplier Detroit Manufacturing Systems. A Nevada company has been hired to recruit other employees.

Planned factory.

Planned factory.

“We’re moving very quick for a project of this size,” Dag Reckhorn, Faraday’s vice president of global manufacturing, said. “This project is big and complicated, and yet our timeline remains aggressive. Our aim is to complete a project that would traditionally take four years and we want to do it in half the time, and we still want to do a great job.”

Faraday is the company behind the FFZero1 concept, which a single seat, a projected top speed of 200 mph, and a smartphone embedded in the steering wheel. That concept was shown at the Consumer Electronics Show in January.

Faraday says it has already sourced 90 percent of the parts it will need for its first EV.