The European Union has launched its most aggressive effort yet to promote low-emission car production with a series of tougher rules and regulations rolled out this week.

The European Commission’s latest proposal calls for new targets in c02 emissions by new passenger vehicles, calling for them to emit 15 percent fewer emissions by 2015 and 30 percent by 2030 compared to 2021 levels.

Other large-scale suggestions for the low-emission policy include comprehensive action items detailed in the Clean Mobility Package, a series of documents that address c02 standards and a planned incentive of $931 million (€800 million euros) towards an improved trans-European charging structure.

“Our car industry is at a turning point. To maintain its global leadership, and for the sake of our environment and public health, the car industry needs to invest in new and clean technologies,” said Elżbieta Bieńkowska, commission for internal market, industry, entrepreneurship, and SMEs. “We will foster market uptake of zero-emission cars with seamless charging infrastructure and high-quality batteries produced in Europe.”

Many critics have blasted the proposed plan for not doing enough to entice automakers to produce more low emission vehicles. Unlike China, no quotas were set on electric vehicle production for automakers, but it does include financial incentives. This has led to concerns the European Commission has ceded to Germany’s auto lobby interests (Audi, Mercedes, BMW – anyone?) and that automakers will China will increase its competitive advantage.

The move was encouraged in part by the 200-country Paris Accord climate-protection agreement and the region’s increase in carbon dioxide emissions 20 percent since 1990. Also, global competitiveness is deemed to be a motivator, with China implementing aggressive sanctions in recent months. The Chinese market continues to blow Europe out of the water, with its 350-plus electric vehicle types versus Europe’s single digits.