The 70 BMW ActiveE electric vehicles used in the company’s DriveNow car sharing program in San Francisco will be equipped with MyCityWay’s program.

The MyCityWay program is a location-based, situationally-aware mobile platform designed, according to the company, to help users explore, enjoy and navigate major cities.

MyCityWay announced this development earlier this week at the Content and Apps for Automotive Conference hosted by Telematics Update in San Diego.

According to MyCityWay, the integration will focus on providing situationally-aware local discovery and relevant information based on location, needs and other real-time factors. The service will act as a one-stop shop to provide information including weather, traffic, parking, nearby events, dining and nightlife options, public transit updates, etc.

MyCityWay says the benefit of having these assets brought together under one umbrella and interacting with each other is that users, for example, will not only be able to search for a nearby restaurant, but then also find directions, check traffic patterns and live traffic cameras, and locate available street or garage parking nearby.

“The telematics industry is moving from a car-centric model to a user-centric model,” said Mehta. “What MyCityWay provides through DriveNow is the ability to connect the dots on their daily needs across various verticals, access to real-time information and a personalized view of a driver’s surroundings – all of which are key to the consumer experience.”

DriveNow is a premium car sharing service launched by BMW in San Francisco last summer.

According to BMW, the DriveNow fleet currently consists of 70 fully-electric ActiveE vehicles located at ten DriveNow stations around the San Francisco Bay Area, including hubs serving the Silicon Valley, SFO and Oakland International Airports. DriveNow stations in SF are close to many BART, MUNI and bike-sharing stations.

“DriveNow’s partnership with MyCityWay dovetails perfectly with BMW’s overarching goal to become the leading provider of premium mobility services,” said Rich Steinberg, CEO of DriveNow. “The localized services and connectivity provided by MyCityWay will serve to enhance the driver experience for our customers and make finding their way around San Francisco easier and more enjoyable.”