Drive Oregon has won a $1 million federal grant to support adoption of plug-in electrified vehicles and charging stations in Portland and beyond.

The organization will invest the U.S. Department of Energy grant to establish an electric car storefront to inform local residents and offer them test drives in a variety of PEVs. The non-profit organization will also host number of public events and “pop-up EV stores” in other parts of Oregon and nearby Washington communities.

Drive Oregon’s storefront will be located across the street from Portland’s Electric Avenue, a downtown base for several charging stations (as seen in the photo above). Electric Avenue is a research collaboration between Portland State University, Portland General Electric, and the city of Portland.

It is also working with electric utilities and a few other local and regional partners. Outreach programs will be carried out with nearby employers, along with fleet owners and fleet managers, to carry the message on the advantages of PEVs.

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“This project will allow us to use the region as a ‘living laboratory’ to test how we move from early adopters to an early majority of drivers,” said Drive Oregon’s executive director Jeff Allen. “We’re excited to work with our dozens of project partners to create national models for success.”

Drive Oregon calls itself “the epicenter for innovation in electric mobility.” The city of Portland for several years has prided itself on being a hub for PEVs and mobility, including carsharing, bike riding, and public transportation.

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