Today in China, BYD revealed its new Dynasty electric concept SUV along with electrified versions in its Song series.

During its annual gala tied into the Auto Shanghai motor show, executives outlined the vehicle launches and corporate mission over the next year.

The audience at the Shanghai Oriental Sports Center saw the launch of electric and hybrid plug-in versions in the Song small SUV series, the Song EV300 and Song DM, respectively.

Separately, at Auto Shanghai, the Song 7 was launched. It’s a larger SUV capable of seating seven. Car News China reported that the company hasn’t released information on the powertrain, but it’s likely to get a 1.5 turbo, a 1.5 turbo hybrid, and 2.0 turbo.

The Dynasty prototype was detailed by the executive who created it, Design Director Wolfgang Egger. He recently joined up with BYD and brings years of design leadership over from Europe, having served Seat, Alfa Romeo, and Audi.

Egger emphasized the Dynasty’s exterior design cue as pointing in the right direction.

“Joining BYD provides an opportunity to help a young brand develop its design DNA as it looks to expand its global footprint,” he said. “This concept vehicle will take BYD’s consumer vehicles in an exciting new direction, with design cues like its dragon-inspired exterior drawing inspiration from China’s rich cultural heritage.”

Car News China reported that the Dynasty is close to production and will be launched next year as the Song 7. That hasn’t been verified by BYD, and if anything, both SUVs may share a similar C-D pillar design and floating roof common in SUV design these days.

BYD’s chairman and president, Wang Chuanfu, gave a company report on BYD’s global reach and diverse vehicle portfolio with many serving bus and truck fleets. The company has found plug-in hybrids to have an edge on the retail vehicle side.

“The trend to go electric is already irreversible,” Chuanfu said. “But where is the next growth area? There’s no doubt that it will be in consumer vehicles, most of them plug-in hybrid models.”

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BYD earned a record 5 billion RMB (yuan) in profit last year, equating to about $726.2 million.

Other achievements outlined during the presentation included the SkyRail monorail launched last October on a test track in China, and bringing in actor Leonardo DiCaprio as brand ambassador in China for new energy vehicles. Also, the company touted its hiring Egger and one other of what the automaker calls “two European automobile heavyweights.”

BYD has also joined the C40 Climate Change conference last year in Mexico to support the joint effort of reducing global temperature by 1 degree Celsius.

Car News China