BMW has hit its target of 100,000 electrified vehicle sales in 2017, so the automaker is having a bit of a celebration at company HQ.

At the start of the year, BMW pledged that it would deliver 100,000 electrified vehicles to customers during 2017. That includes BMW and Mini models. The company hit that target, so to celebrate it is painting HQ blue.

The BMW four-cylinder headquarters building in Munich has been lit up like the world’s largest set of batteries. The building, which is about as tall as 7,000 AA batteries, will light up the night with blue and white, with a + symbol at the top.

“We deliver on our promises,” said Harald Krüger, chairman of the board for BMW. “This 99-metre-high signal is lighting the way into the era of electro-mobility. Selling 100,000 electrified cars in one year is an important milestone.”
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The 100,000 sales mark puts BMW up more than 60 percent from last year’s figures. The company expects this to grow again next year, but at a slower pace.

The sales figures come from a boost in demand for the i3 hatchback, but also new models like the Mini Cooper S E Countryman plug-in hybrid. BMW expects 10,000 electrified vehicles in Germany alone this year, and one in four BMWs sold in Scandinavia is now electrified. One in 10 BMW 3 series sedans around the world had some sort of electrification and 13 percent of 2 series Active Tourers were the plug-in hybrid model.

The 100,000th customer this year was an 80-year-old driver from the North Rhine region of Germany. The driver picked up his Protonic Blue i3 at the BMW Welt showroom in Munich yesterday. Krüger handed over the keys personally to mark the event.