Two new powerful electric cars will be unveiled this September.

The Sustainable MotoExpo, held in the UK, will be the occasion for the world exclusive unveiling of two new Bluebird cars.

The Bluebird name is said to be synonymous with cutting-edge technology and record-breaking, a tradition continued by Don Wales, grandson of Sir Malcolm Campbell and nephew of Donald Campbell.

At the Sustainable MotoExpo, held at the Beaulieu expo center, Wales will launch his Bluebird DC50 electric sports car – a limited edition of just 50 Bluebird electric sports cars built to commemorate the 50th anniversary in 2014 of Donald Campbell’s land and water speed records.

Wales said that with peak power of up to 360 horsepower and acceleration to match a Porsche, the Bluebird DC50 is a two-door coupe with electrically operated “scissor” doors. It is expected to have a range of up to 200 miles, depending on specification, and will be available in one body color only – Bluebird blue.

Also to be launched simultaneously at the event will be the Bluebird GTL electric race car. The car has been designed to the latest technical regulations for the forthcoming FIA Formula E series and is Bluebird’s ‘vision’ for the all-electric global race series due to start in 2014.

“The Campbell family and Bluebird have had a long association with the National Motor Museum Beaulieu,” said Wales. “The museum is home to a wonderful historic land speed display celebrating the achievements of Sir Malcolm Campbell and Donald Campbell. It seems only fitting that we will be launching both the Bluebird DC50 electric sports car and Bluebird GTL electric race car at Beaulieu”

The National Motor Museum’s collection of record breaking cars currently includes the 350 horsepower Sunbeam Malcolm Campbell bought and renamed Bluebird to break the 150 mph barrier in 1925. There is also Major Henry Segrave’s 1,000 horsepower Sunbeam of 1927 and his Golden Arrow of 1929. Pride of place goes to Bluebird, the car in which Donald Campbell set a World Land Speed Record of 403.10 mph on July 17, 1964.

Organized by Eco-Motorsport Ltd, the two-day Sustainable MotoExpo will feature a 600 meters circuit with live electric vehicle (EV) demonstrations. There will be displays of the latest electric and hybrid cycles, cars and motorbikes and an exhibition of companies foremost in the sustainable vehicle industry.

In addition, there will be a full program of seminars and debates about all aspects of e-motor sport and of the development of low carbon and EVs as city transport.

Sustainable MotoExpo 2013 said it will build on the success of last year’s event held on Cheltenham promenade, which attracted more than 10,500 visitors.

The two days will include various debates with competing teams from a number of universities, members of the public and high profile industry guests arguing the motion: “This House believes that the electric powerchain lies at the heart of future global motorsport”.