August 2009 Hybrid Car Sales Numbers

For August, we offer an abbreviated version of our Hybrid Market Dashboard. The full dashboard will return next month.

Hybrid sales were nearly 50 percent higher than a year ago, compared to the overall car market which was up by only 1 percent. The Cash for Clunkers program, which helped the Toyota Prius so much in July, had less of an effect in August. The Honda Insight showed new life, boosting sales by 84 percent compared to last month. Sales of the Nissan Altima Hybrid boomed, making Nissan’s only hybrid the third most popular gas-electric vehicle in August, despite being offered in only eight states. Lexus’s first dedicated hybrid, the HS 250h, reported its first month of sales with 541 units.

Our information is based on hybrid sales as reported by the manufacturers. For each model, this month’s sales are shown compared to sales in the previous month and at the same time last year. We also examine hybrid market share by model and manufacturer.

Hybrids sold in the US (August 2009): 38,701

US hybrid sales for August 2009

Model Units vs. last month vs. August 2008 CYTD vs. CYTD 2008
Prius 18,886 -1.5% 40.3% 93,810 21.6%
Insight 4,226 84.1% n/a 14,045 n/a
Altima 3,164 207.2% 615.8% 7,368 9.4%
Fusion 2,353 -9.1% n/a 10,352 n/a
Camry 2,114 -15.7% -38.8% 17,630 -51.9%
RX400h 1,754 28.1% 37.4% 8,921 -24.1%
Escape 1,711 -26.5% 48.1% 11,222 -8.7%
Highlander 836 -28.6% -31.9% 8,366 -46.5%
Civic 717 -26.0% -76.9% 14,014 -45.2%
HS 250h 543 n/a n/a 543 n/a
Malibu 441 -7.4% 13.7% 3,548 243.8%
Vue 414 53.9% -0.7% 2,190 36.5%
Mariner 391 82.7% 113.7% 1,314 -40.4%
Milan 240 8.6% n/a 990 n/a
Silverado 226 25.6% n/a 876 n/a
Tahoe 222 -12.6% 58.1% 2,186 28.9%
Escalade 214 28.1% n/a 1,264 126,273%
Yukon 126 -7.7% -52.8% 1,202 3.9%
Aura 65 170.8% 150.0% 279 81.2%
GS450h 48 6.7% 37.1% 301 -43.6%
LS600hL 10 -64.3% -85.9% 195 -75.3
All hybrids 38,701 9.2% 48.6% 200,657 -15.4%
All vehicles 1,261,799 26.6% 0.9% 7,068,834 -28.0%

U.S. hybrid market historical sales (1999 – 2009)

United States Yearly Sales