The domain name finally belongs to the American automaker.

Ever since its existence, Tesla has used the domain name But in recent years, the company has begun to expand beyond just cars, getting into the energy storage business. As a result, Tesla has been eyeing the domain name, since it would cover all aspects of its business. was originally registered in 1992, years before the Internet became popular and easily accessible. According to records, the domain name was transferred to Tesla Motors on Tuesday and was previously owned by Stu Grossman, a computer network engineer in California. It’s unclear if he was the original registrant. Prior to Tesla acquiring the domain name, it was simply parked and had no content on it.

According to a legal complaint in 2005, Tesla Industries argued that Grossman’s use of constituted a “confusingly similar” trademark and a “bad faith” registration. Essentially, Tesla Industries accused Grossman of cybersquatting, the act of holding domain names hostage to companies or individuals.

That legal complaint ended with Grossman successfully arguing that the domain name was used solely to send and receive email on his server and that he was not interested in selling it.

There’s no word on how Tesla acquired the domain name, but it’s likely that Grossman was paid for it. Just how much money was exchanged is the big question.

Not in question is what Tesla immediately did with the new prize URL. Key in, or click on and you will see where it redirects you.

International Business Times

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