When the 2017 Kia Niro hybrid goes on sale before the end of the first quarter of this year, it will have a base price of $22,890, without destination fee.

The destination fee and prices for two higher trim levels was not divulged in an email by the automaker, but the crossover designed from “the ground up as a dedicated hybrid,” promises competitiveness against established hybrids.

The base crossover, which is simply called Niro, has a combined EPA-rating of 49 mpg (51 mpg city/46 mpg highway). The next step up, the Niro FE, is rated at 52 mpg in the city and 49 mpg on the highway, giving it a combined rating of 50 mpg. The Niro Touring has the lowest fuel economy rating of the three with a combined rating of 43 mpg (46 mpg city and 40 mpg highway).

With 123 cubic feet of interior space, the Niro appears competitive against other established hybrids.

With 123 cubic feet of interior space, the Niro appears competitive against other established front-wheel-drive hybrids. Source: fueleconomy.gov.

While Kia will release the Niro’s complete pricing details later, the hybrid crossover’s initial figures make it a strong competitor in the segment. Comparing the Niro, for instance, against the Toyota RAV4 Hybrid reveals just how well the Niro reads on paper.

The base RAV4 XLE Hybrid starts at $29,970, with the $940 destination charge, and has a combined fuel economy rating of 32 mpg. The vehicle is rated to get 34 mpg in the city and 30 mpg on the highway, which are well below the Niro’s figures – although the Toyota’s all-wheel drive is an advantage for those who need it.

A newly released advertisement (below) shows just how Kia is presenting the new car.

The Niro is expected to come with all of the automaker’s latest features, including: Blind Spot Detection, Lane Change Assist, Smart Cruise Control, Autonomous Emergency Braking, and more.

SEE ALSO: Kira Niro Hybrid Sets Guinness World Record

When the Niro hits showrooms floors, it is expected to come in five different trim levels – FE, LX, EX, Touring, and a special Launch Edition. A plug-in hybrid variant of the model is expected to be released sometime in the near future and an all-electric version has been rumored as under consideration as well.