The 2014 Kia Optima Hybrid was revealed Thursday in Chicago.

Unveiled as one of three eco-friendly Kia vehicles introduced at the Chicago Auto Show, the 2014 Optima Hybrid mid-size sedan debuted with its own exclusive enhancements, including front and rear fascia updates designed to increase aerodynamic efficiency, new wheel designs, and unique grille and lighting elements.

“The Optima Hybrid is an important and integral component of Kia’s advanced propulsion story,” said Orth Hedrick, vice president of product planning, Kia Motors America (KMA). “It’s unique in its segment because it not only gives owners savings at the gas pump and a smaller carbon footprint, but it also delivers world-class design, robust performance and an upscale personality, making it a truly attractive and well-rounded hybrid offer.”

Kia explained the design upgrades on the gasoline-powered 2014 Optima are retooled for the Hybrid to increase fuel efficiency.  Contributing to improved aerodynamics are a series of additional vents in the Optima Hybrid’s unique front bumper, increasing airflow and reducing drag.  Newly designed and more aerodynamic 16- and 17-inch alloy wheels (LX and EX, respectively) reduce weight and drag.

Kia also said in addition to those elements designed with fuel efficiency in mind, the 2014 Optima Hybrid also boasts a unique new front grille design, Hybrid-exclusive front LED lighting, new Hybrid fender badges and an optional white leather package.


Technological improvements to the gasoline-powered 2014 Optima carryover within the cabin of the Optima Hybrid, per Kia, as drivers are greeted with more upscale and high-tech amenities.  Activating the Optima’s push button ignition brings two displays to life: a 4.3-inch TFT LCD instrument cluster and optional high-resolution 8-inch navigation and telematics screen, featuring UVO eServices, an 8-speaker Infinity sound system, HD Radio, SiriusXM Satellite Radio and SiriusXM Traffic.

To be available in LX and EX trims, Kia explained the 2014 Optima Hybrid features carryover mechanicals, the 47 horsepower electric motor, a strong Hybrid Starter Generator (HSG) and a 47 kilowatt lithium polymer battery.

The combined gas-electric 199 horsepower rating and combined 235 pound-feet of torque remain, resulting in a responsive and enjoyable driving experience.  Kia said the LX model achieves an EPA estimated rating of 36 mpg city, 40 mpg highway and 38 mpg combined, while the EX model delivers an EPA estimated rating of 35/39/371.