The winner of the 2014 Green Car Technology Award is the Cadillac ELR, receiving this recognition for its Regen on Demand system.

The ELR Regen on Demand system allows the driver to use paddle shifters on the steering wheel to temporarily regenerate energy and store it as electricity in the battery pack for later use.

“Cadillac has cleverly evolved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience,” said Ron Cogan, editor and publisher of Green Car Journal and head of the 2014 Green Car Technology Award.

The award was announced yesterday at The Washington Auto Show in Washington, D.C.

“Regen on Demand is one of the key systems enabling the Cadillac ELR to merge performance with efficiency in a dynamic new way,” said Jim Vurpillat, director of emerging markets at Cadillac. “Putting regenerative braking at the driver’s fingertips supports the ELR’s 340-mile total driving range while also adding a fun-to-drive element to the premium luxury coupe.”

Cadillac explained traditional performance vehicles allow drivers to upshift and downshift the mechanical transmission through steering wheel-mounted paddles. The ELR’s Regen on Demand feature is unique to the vehicle and builds on Cadillac’s performance-bred heritage.

“Ever-increasing efficiency is crucial to our driving future, yet efficiency itself is not an attraction for a great many car buyers,” said Cogan. “Cadillac’s Regen on Demand is an inspired example of how technology can increase efficiency while connecting with a driver, enhancing driving dynamics along the way.”

Nationwide sales of the 2014 Cadillac ELR began earlier this month.

The list of nine other finalists the ELR was up against can be found in our previous story covering this award.