The all-new 2014 Impala, Chevrolet’s flagship sedan, began rolling off the production line at the Oshawa Assembly plant today.

The 2014 Impala has several new features, including the company’s light electrification technology named eAssist; and Adaptive Cruise Control and crash-avoidance technologies like Rear Cross Traffic Alert and Side Blind Zone Alert.

Three direct-injection engine choices will be available: a 3.6L V6, a newly designed 2.5L four-cylinder and a 2.4L four-cylinder with fuel-saving eAssist technology estimated to deliver up to 35 mpg on highway driving.

All engines are matched to a six-speed automatic transmission.

Chevrolet said the new generation Impala will begin arriving in showrooms this month.

The all new 2014 Chevrolet Impala set to make a statement at New“The all-new Impala demonstrates the new direction of Chevrolet,” said Kevin Williams, president and managing director of GM Canada. “Our employees in Oshawa have executed a flawless plan in bringing this iconic nameplate to life. The newly redesigned Impala will exceed customers’ expectations because of the hard work of our employees at Oshawa Assembly.”

The 2014 Impala will also be manufactured at General Motors’ Detroit-Hamtramck Assembly Plant, starting in May.

Chevrolet’s latest MyLink radio debuts in the 2014 Impala. According to the company, the in-vehicle entertainment system includes a customizable eight-inch color display screen. The system also adopts natural voice recognition – a first for Chevrolet.

Ten standard airbags are included – GM said this is among the most in the segment.

The 2014 Chevrolet Impala is built at Oshawa’s flexible manufacturing line along with the Chevrolet Camaro, Buick Regal and Cadillac XTS.

Pricing will start at $27,535, including destination.

2014 Chevrolet Impala LTZ