Zipcar, Uber, and Lyft are working to get out the vote tomorrow through free and discounted trips.
Carsharing leader Zipcar is offering free rides to the first 7,000 voters who reserve its nationwide free-of-charge rental. Existing customers and new members can reserve cars now, either online or through Zipcar’s mobile app, and can use the car on election day from 6:00 p.m. and 10:00 p.m. in their time zone.
Zipcar’s #DRIVEtheVOTE campaign hopes to bring public service to its markets and increase awareness about the carsharing company’s presence and service offerings. The company thinks it will add new membership and inspire goodwill among current users.
“People are just appreciative that a brand would do that,” said Andrew Daley, vice president of marketing in an interview Monday.
Zipcar offered half-rides to voting booths on Election Day in 2012, but decided to up the ante this year. Daley declined to provide a dollar amount on Zipcar’s investment in the promotion but said, “it’s the most substantial one we’ve done in three or four years.”
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Top-selling ride-hailing firm Uber has sent out reminders to customers about Election Day through its mobile app, with an option to direct them to their local polling place. To entice new customers and encourage them to vote, Uber is offering a promotion to shave $20 off their first ride. They’re being guided to use the promotional code VOTETODAY to tap into the offer.
No. 2 ride-hailing firm Lyft is offering a 45 percent discount for riders to get out and vote for the nation’s 45th president. A limited number of riders can access the 45 percent discount between 7:00 a.m. and 8:00 p.m. in their voting time zone.
Lyft is capping the election-day discount offer at $10, but new users can also extend the offer. Those using the promotional code NOVEMBER8TH to get $5 off their first 10 rides.
Uber and Lyft lately have been at war to cut fares and offer discount deals for driver and rider referrals. While Uber is the clear market leader, the ride-hailing companies are in fierce battle, especially in Los Angeles, to capture market share, according to media reports.