Zipcar One>Way Chooses 2015 Honda Fit

Zipcar announced Zipcar ONE>WAY, a new service that will enable members to take point-to-point trips within cities, and to and from select airport locations.

The new service, currently being tested and slated to launch in select markets later this year, will exclusively feature the Honda Fit, said Zipcar.

The carsharing company stated Honda’s role in the Zipcar ONE>WAY service continues its long legacy in car sharing dating back to the introduction of its Intelligent Community Vehicle System (ICVS) concept in 1994.

The new Zipcar ONE>WAY service will enable members to reserve and pick up a Honda Fit Zipcar at a designated location and drop it off at another with a guaranteed parking spot. Zipcar added its new service not only benefits members through increased flexibility, but also helps reduce congestion in cities as members are not circling the block searching for parking. Zipcar also stated ONE>WAY, combined with the company’s industry-leading round-trip model, will offer members the most comprehensive mobility option available.

“Our ONE>WAY service blends the best of Zipcar – guaranteed parking and advance reservations – with the best of the one-way model – spontaneity and the freedom to leave a car in a different location,” said Zipcar President Kaye Ceille. “Zipcar ONE>WAY, combined with our global fleet of more than 10,000 vehicles with 30 different makes and models, offers members the most options, the most flexibility and the largest global network of any mobility provider.”

The 2015 Honda Fit has been redesigned and features, per Zipcar, a powerful and efficient engine, plus a highly versatile interior loaded with standard equipment essential for urban driving like a rear-view camera and Bluetooth hands-free connectivity. The surprisingly roomy 2015 Fit interior provides an impressive 95.7 cubic feet of passenger volume with comfortable seating for up to five passengers with ample storage space behind the rear seats.

“Created for urban mobility, the Fit subcompact and Zipcar ONE>WAY service will offer Zipsters the best of sustainable city transportation in a functional, stylish and fuel efficient package,” said Steven Center, vice president of the Environmental Business Development Office at American Honda. “Honda has long been involved in the car sharing industry, and we believe that this program will help reduce emissions and city congestion while providing a new level of freedom and convenience to customers.”