Where Are Mirage Sales Standing?

Mitsubishi launched its low-priced and fuel efficient Mirage in September 2013. How is it fairing sales-wise?

With the release of official June sales numbers from Mitsubishi, we learned the Mirage 5-door sub-compact experienced sales of 1,451 units for the month of June, for a total of 8,267 units for the first half of 2014.

Mitsubishi Motors North America, Inc. (MMNA) added Mirage sales for June were the third best monthly sales total for that model since its introduction.

A commendable result for a market considered allergic to cheap small cars.

By comparison, the American-made Outlander Sport 5-passenger compact crossover/SUV led the way for MMNA with sales of 2,433 units for the month of June, for a total of 15,322 units for the first six months of the year.

MMNA stated June was the fourth consecutive month that Outlander Sport sales exceeded 2,400 units; the four previous sales months have ranked among the top five best sales months in the model’s history.

Total MMNA sales are up to 39,672 units for the first half of the year, up 30.2 percent year-to-date.