VW Selling Value Of 2017 e-Golf Pricing With New Performance Additions

Volkswagen of America just announced pricing for the 2017 all-electric Volkswagen e-Golf SE at $30,495, plus an $820 destination charge.

VW says it’s a “value-oriented” price for the SE base model when technology improvement and added features are taken into consideration. Much of that comes from adding a new lithium-ion battery pack this year – 35.8 kWh versus the previous battery at 24.2 kWh.

One of these value-added perks is the EPA-estimated range of 125 miles per charge announced earlier this year – a 50-percent improvement over the previous model year. It also has an improved EPA-estimated mile per gallon equivalent rating of 126 MPGe city, 111 MPGe highway, and combined city/ highway at 119 MPGe.

A new electric motor in the 2017 e-Golf produces 134 horsepower and 214 pounds-feet of torque. The electric motor increased from 85 kW in 2016 to 100 kW in 2017, bringing an increase from 115 horsepower to 134 horsepower. It runs faster, with zero to 60 mph at 9.6 seconds and a top speed increase going up to 85 mph.

Volkswagen of America currently lists the e-Golf SE at $28,995 and the SEL Premium at $35,595. The company’s announcement on the 2017 MSRP is $30,495 for SE, $33,795 for the e-Golf Limited Edition, and $36,995 for the e-Golf SEL Premium. It qualifies for the $7,500 federal tax credit and rebates in a few states.

The automaker made a few styling changes for the 2017 model inside and out. There are new color options, and restyled bumpers, front fenders, headlights, and grille. Inside, a revised seat trim has been made.

The $1,500 price increase for the 2017 covers a few added features as standard equipment. That includes an 8-inch glass-covered touchscreen display, LED taillights, and cruise control.

It comes with 7.2-kW on-board charger. A DC Fast Charging package is option available for $995.

The e-Golf Limited Edition offers a more upscale interior with the V-Tex leatherette seating surfaces. Most of the added features for both upgrade models come from connected car technologies. Park distance control (ParkPilot), and a new feature called maneuver braking arriving late in the model year, come with the e-Golf Limited Edition. The e-Golf SEL Premium package offers adaptive cruise control, forward collision warning with autonomous emergency braking and pedestrian monitoring, and lane assist.

The e-Golf has always been competing with the Nissan Leaf, which is currently available for an MSRP of $30,680 with 107 miles of range. For now, the e-Golf has Nissan beat slightly on the starting price and even more in driving range.

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That will change early next year when U.S. deliveries for the 2018 Nissan Leaf start. It starts at just $29,990 with a range of 150 miles per charge.

It is an improvement for VW, which introduced the e-Golf in the U.S. in late 2014 starting at $36,265 including $820 destination.

The German automakers hopes to see sales improvements for the e-Golf as it prepares its ambitious campaign for adding electrified models to its lineup. For now, the e-Golf is the only plug-in vehicle VW sells in the U.S.

 


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