As Volkswagen prepares the January launch its first electric vehicle, the e-up! city car, it also prepared a whimsical video showcasing e-mobility.
Called “The streets sound different. e-mobility by Volkswagen,” the video takes a look at the advantages of electric vehicles, which usually move through the streets emission-free and almost silently.
With a twist of humor, Volkswagen’s e-up! city car was fitted with hidden speakers as it made its way through the Swedish capital of Stockholm. VW said the vocalist and beatbox artist Fatih Sahin surprised passersby from the rear seat of the e-up! with his daffy imitations of driving noise.
VW added the drive through Stockholm triggered a great deal of attention from amazed people who heard and saw the car. Buskers spontaneously accompanied the e-up! on its journey with their guitars and flutes, adding to the relaxed atmosphere.
As can also be seen in the video, people in the streets turned their heads in surprise and pulled out their smartphones to record the unusual event in video clips and photos.
Volkswagen made sure the reaction in Sweden to e-up!’s journey would be filmed.
The film was produced by the DDB Tribal interactive agency. VW added the creative minds were inspired by Think Blue, Volkswagen’s approach to ecological sustainability.